1. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS EIGHT

2. What’s an Entrepreneur like, what do they know, and what can they do?
Entrepreneurial Skill Sets

3. We already know not all entrepreneurs are the same
Personal Achievers
Strong commitment; internal locus of control; but needs feedback too.
Super-sales-people
Empathic with others; Strong social skills & relationship building
Expert Idea Generators
Desire to innovate; works well with high tech; intelligence as competitive advantage
Corporate Managers
Take charge/compete/stand out; Wants power and corporate prestige; OK with authority-based relations.

4. Typologies represented on the lists
Personal Characteristics
Communication Styles and Abilities
Thinking Styles and Abilities
Business Background/Abilities

5. #1 SKILL: Team Building & Maintenance
No one can know, be, and do, all of the necessary characteristics of the skilled entrepreneur.
So you had better be good at building and maintaining the team.

6. Personal Characteristics
Tend toward affirmative, active, driven orientations. Terms like:
Passion, Self-confidence, Optimistic, Self-reliant, Drive, Persistence, Task Completion, Hard working, Opportunity-focused, Forward looking, Risk Tolerant, Competitive, Information Seekers/willing to learn

7. Communication Styles and Abilities
Generally, the stuff taught in Speech Communication Departments (which we don’t have as such but you can pick up the skills in various departmental courses).
Interpersonal Communication
Small Group Communication
Team Builder
Leader
Public Speaking
Salesperson/Motivator/Negotiator
Good listener & Accepts Criticism
Ethical Communicator
Personal effectiveness is key

8. Thinking Styles and Abilities
Creative Thinker
Critical Thinker
Problem Solver
Planner & Organizer
Open Minded
Opportunity Seeker
Decision Making Insight

9. Business Background/Abilities
Business & Entrepreneurship Knowledge
Financial Planning Knowledge & Abilities
Marketing Knowledge & Abilities
Management Knowledge & Abilities
Opportunity-specific Knowledge
Venture-specific Knowledge
Legal Awareness (esp. IP, Personnel, Taxes)

10. For class 9 Assignment 3 (I of I’MART) is due today For next time:
read Berringer, Chapter Two
Examine "interviewinganentrepreneur.pdf" hand out on Sakai You’ll want to follow this protocol when you do your interviews for Paper 3 and beyond.

11. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS EIGHT