1. PR work at SURFnet
17 January 2019

2. Department Communications & Marketing
Goal
Customer intimacy
Enlarge knowledge, use and appreciation services SURFnet
Enlarge commitment employers SURFnet
Strengthen image SURFnet
Guarantee uniformity expressions SURFnet -> house style and core values
5 people, 4,2 fte
Budget: 245,000 euro and 255,000 for GigaPort
Kernwaarden: Core values are innovation, quality and usefulness (utility of services)
SURFnet, Pioneering Network for Higher Education and Research

3. Tasks Corporate Communication, 315 days
Project communication, 130 days
Marketing communication, 155 days
Internal communication, 55 days
Recruitment communication, 15 days
Corporate: annual report, publications, website, magazine, house style guidelines, press, meetings and events
Project: Gigaport, SURFworks, SURFnet/Kennisnet collaboration programme
Marketingcommunications: campaigns,
Internal : intranet, internal meetings, events
Recruitment:
SURFnet, Pioneering Network for Higher Education and Research

4. Target groups Internal Communication Integrated communication
Employees SURFnet
Internal
Communication
Integrated
communication
Recruitment
Government
Funding agencies/Financers
Suppliers
Press
Common public
Corporate, recruitment,
Project communication
communications
Marketing
Integrated communication – the management of all organized communications with stakeholder and customers. Thus all communications activities work together as a unified force.
Corporate communication – communication about the company SURFnet -> recruitment communication, project communication, PR, public affairs etc.
Marketing communications – communication with the market on products and services of SURFnet
End-users (teachers, staff and researchers) Students are secondary target group
Institution contacts
SURFnet, Pioneering Network for Higher Education and Research

5. New: Marketing Coordinating role in Marketing activities
Outline a strategy for product/market combinations
Control all marketing communications activities
SURFnet, Pioneering Network for Higher Education and Research