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AAPI 28 April 2016
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AAPI ORGANIZATION Living organic Flat Interactive
Non Executive Director Centric
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Flat Customer Experience
Customers AAAA Advertisers SFI (members, chapters, exhibitors, NEB, BOG, sfi recipients etc..) Product Leaders (“effectors”) e.g. primary customer interfaces not hierarchical) Membership Chapters Scholarship Awards OSM Marketing/Communications Sales Meetings Digital Deb Barb Sue Janis Jenn Bob Connie Mary Corey Erika Bill
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Product Leaders are Main Customer Interface
AAPI Customers PLs Resource Leaders
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Responsibilities Product Leaders
Primary Advocate for their product. They own it. Staff member may serve as PL for multiple products Products may be hard, soft, or services PLs raise issues to RL for resolution with other RLs. Executive Conflict Resolution function available if RL unsuccessful.
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Resources for Product Leaders
(one level) Product Leaders (e.g. primary AAAA customer interfaces) Sales OSM Awards Magazine Meetings Data Web Social Media Blast Membership Board Books Scholarship Chapter Relations Mailings Bob Deb Janis Joe Connie Mary Corey Bill Sue Barb Debbie Erika Anne Trudy Resource Leaders (corporate support) Support PLs, and get support from PLs for corporate functions Technology Mary Seymour Sales /Marketing & Creative Communications Jenn Chittem Products Barb McCann Administration Janis Arena State of art enablers MIS Brand Management Sales Marketing Communications Content Book keeping Accounting Receivable payable Personnel Office mgmt. Inventory Service contracts vendors, (IT, web, etc. ) Training Cognizance of Product Leaders’ issues Coordinate extraordinary support
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Responsibilities Resource Leaders
Resource Leaders enable Product Leaders Aware of activities of Product Leaders Meet with other RLs to run company Raise issues to Executive Conflict Resolution Function when necessary
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End State Decentralized Efficient Adaptive Self healing
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