1. SEATING CHART DAY! Pick a GOOD spot!

2. Chapter 1-1
What is Marketing

3. Logo Quiz

6. Justin Bieber http://www.youtube.com/watch?v=rnUt-dZrOV0

7. Why Study Marketing?
Marketing is now seen as essential to the success of all businesses, but also organizations.
Effective marketing leads to satisfied customers and a successful, profitable business!

8. Where does Marketing Happen?
Marketing is everywhere!

9. How do Businesses Use Marketing?
Businesses Directly Involved
Major Marketing Activities
Limited Marketing Role
Advertising Agencies
Retailers
Law Offices
Marketing Research Firms
Banks
Medical Centers
Import/Export Offices
Auto Dealers
Universities
Finance Firms
Manufactures
Accounting Firms
Telemarketers
Real Estate Agencies
Government

10. Fast Fact!
A LARGE COMPANY MAY PRODUCE AS MANY AS 100 NEW PRODUCTS A YEAR.
IN AVERAGE, ONLY 5% OF NEW PRODUCTS ARE SUCCESSFUL!

11. Marketing Functions-pg. 8
Market Planning
Product and Service Management
Distribution
Pricing
Promotion
Selling
Marketing Information Management
Financing
Risk Management

12. Functions of Football

13. Marketing
Marketing is the creation and maintenance of satisfying exchange relationships.
Apple’s Marketing Strategy and why it is important!

14. Break it down… Creation suggests that is involved from the beginning
Maintenance means that marketing must continue to be uses as long as a business operates
Satisfaction of both the business and customer is the goal of marketing
Exchange Relationship applies for any exchange where people are giving and receiving something of value.

15. Business
Exchange
Customer
Movie Theater
Convenient and enjoyable access to entertainment
Moviegoers
Grain Farmer
High Quality Wheat delivered for processing
Cereal Manufactures
Physician
Treatment for illness
Patients
College
Courses, Degrees
Students
Commercial Airlines
Safe, Online Transportation
Travelers
City Government
Clean and Maintained streets, police
Citizens