1. The Age of understanding Removing Translation Barriers That Obstruct Digital Experience Success
Neil Ferguson – Product Marketing Manager SDL

2. Language is at the heart of human communication and expression?

3. Evolution of the Customer Journey

4. Language is Complex

5. THE BARRIERS

6. Content growing at alarming rates
Every 2 days, we create as much information as we did from the dawn of civilization up to 2003.
That’s 2.5 million terabytes of data a day!
92%
36%
70%
71%
92% of global enterprises struggle with localization
36% of global enterprises store content in more than 10 repositories
70% of companies support 5 or more languages
71% of enterprises report that their web CMS has no direct integration with their localisation processes
Source: Remove ‘’ Translation Barriers That Obstruct Digital Experience Success”, Forrester Consulting, November 2016

7. Complexity that needs to be solved
BUSINESS CONTENT
Product Content
Marketing Content
Customer Support
Commerce Content
Rich Media
Regulated Content
Technical Content
DELIVERY CHANNELS
BILLIONS
OF WORDS
HUNDREDS OF LANGUAGES
PERSONAL
24/7
CULTURE
MULTI- CHANNEL
Websites
Mobile
Applications
Social Media
Print
Video
Forums

9. Recommendations Standardize and centralize web and content tools
Ensure a global content strategy before localizing
Plan flexible content-ops governance
Embrace a portfolio of localization solutions
Standardize the integration to streamline localization processes
Iterate toward simplicity !

10. The age of
understanding