1. by Ashlee Davis

2. We are a multinational sporting brand focused on providing the highest quality sporting equipment as well as luxury items for men and women all over the World.

3. Generally sportsmen and women as well as general sporting enthusiasts. We also offer luxury items for consumers who are only looking for the brand name and not specifically for sporting purposes.

4. We aim to become the number one manufacturer of sporting equipment in the World. Overcome Nike as the most popular sporting brand in the World.

5. Establish a permanent brand loyalty among our customers. Shift the balance of power between Nike and Adidas as it currently lies in the balance. Asses the strengths and weaknesses of Nike and Puma and use their customer feedback to strengthen our own customer service.

6. Adidas controls nearly a quarter of the global athletic footwear and apparel markets (22%). Nike is just ahead controlling 33% of the global market. By increasing the loyalty and exclusivity of our consumers to our brand we will surpass Nike in these figures.