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Maximizing the impact of your published work

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Presentation on theme: "Maximizing the impact of your published work"— Presentation transcript:

1 Maximizing the impact of your published work
Shannon Canney, Senior Editor, Wiley Joshua Tufts, Editor, Wiley

2 So your article’s been published…
Now what? RGS-IBG Annual International Conference | September 2017 /London 2

3 What metrics matter the most to you?

4 Impact Factor ...Other Metrics
A robust toolkit of metrics Impact Factor ...Other Metrics Author-level metric - H-index Measuring timeliness- Immediacy Index and Cited half-life Article-level - Altmetrics 

5 Uses article views and downloads to track the reach of a paper online
How to measure impact Get Read Usage Uses article views and downloads to track the reach of a paper online Get Shared Altmetric Collects mentions in social media and web-based media to track online attention Get Cited Citations Captures references to a published source to track validation of one’s research by others

6 Visits to Wiley Online Library June 2016 - July 2017
The importance of SEO Visits to Wiley Online Library June July 2017

7 SEO in 4 easy steps Use keywords - Choose relevant keywords and key phrases and use throughout article Choose a smart title - Must be descriptive and incorporate key phrases related to your topic Write a good abstract - Express key points and findings from your article in simple terms Build links - Create a network of inbound links and citations to your article

8 Strategic Change Top Keywords

9 Business, Finance Top Keywords

10 Self-promotional author toolkit

11 A web-based service that helps you explain, enrich and share your published work for greater impact

12 One article - Two sharing solutions
Article Share One article - Two sharing solutions

13 International Citation Impact – Business, Finance

14 International Citation Impact – Strategic Change

15 Publishing your article in Strategic Change
Next Steps... Publishing your article in Strategic Change

16 Carlo Milana, Editor in Chief of Strategic Change
Helen Lawton Smith, Associate Editor of Strategic Change Damir Tokic, Guest Editor, Artificial Intelligence in Management Colette Henry, Guest Editor, Female Entrepreneurship Joshua Tufts, Editor - Business & Management Shannon Canney, Senior Editor – Psychology, and Team Leader, Social Science & Humanities Chris Graf, Director, Research Integrity & Publishing Ethics


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