1. Audience Pleasure & Motivation
To understand audiences’ pleasures and motivation
To be introduced to & apply the Uses & Gratifications Theory

2. Pleasures & Motivation
Pleasure = a feeling of happy satisfaction and enjoyment
Motivation = a reason or reasons for acting or behaving in a particular way, desire or willingness to do something; enthusiasm
What is the pleasure in working out? What is the motivation? What is the pleasure in cooking? What is the motivation? What is the pleasure in watching films? What is the motivation?

3. Uses & Gratifications Theory
“Uses and Gratifications” is a theory by Blumler and Katz, which states that audiences consume media products for 5 reasons:
To escape from daily woes
To be entertained
To be informed/educated
To socially interact with others
To personally identify with characters/situations

4. Applying the Theory
What uses and gratifications can audiences gain from each of the following adverts?
How can these uses and gratifications be linked to the way people are represented?
Advert 1 -
Advert 2 -
Advert 3 -
Advert 4 -
Advert 5 -

5. Advert #1 Escape from daily woes Entertainment Information/ education
Social Interaction
Identification

6. Advert #2 Escape from daily woes Entertainment Information/ education
Social Interaction
Identification

7. Advert #3 Escape from daily woes Entertainment Information/ education
Social Interaction
Identification

8. Multiple Audiences
Who are the primary audience & demographics for this product?
Who is the secondary audience & demographics for this product?
Toy Story Trailer -

9. Multiple Audiences
Using the uses and gratifications theory, explain how this product could appeal to:
Children
Teenagers
Adults
The elderly
Does this product appeal to more than one group in he same manner? Why?
What are the main differences between the age groups?