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2. 2014 INSIGHTS WEST Reputation Research Results for UBC
Presentation to UBC Communications & Marketing
John c lo, director, marketing intelligence

3. 2014 INSIGHTS WEST Reputation Research Results for UBC
Presentation to UBC Communications & Marketing
John c lo, director, marketing intelligence

4. 2014 INSIGHTS WEST Reputation Research Results for UBC
Presentation to UBC Communications & Marketing
John c lo, director, marketing intelligence

5. 2014 INSIGHTS WEST Reputation Research Results for UBC
Presentation to UBC Communications & Marketing
John c lo, director, marketing intelligence

6. UBC AT A GLANCE 57,706 students (Vancouver: 49,372; Okanagan: 8,334)
8,440 international students from 149 countries
11,836 degrees granted
275,000 alumni in 120 countries
10,186 faculty and 6,716 staff
$2 billion annual operating budget
$519 million per year in research funding for 7,990 projects
153 companies spun off from UBC research
$10 billion in economic impact

7. KEY INSIGHTS AND opportunities

8. UBC AT A GLANCE 57,706 students (Vancouver: 49,372; Okanagan: 8,334)
8,440 international students from 149 countries
11,836 degrees granted
275,000 alumni in 120 countries
10,186 faculty and 6,716 staff
$2 billion annual operating budget
$519 million per year in research funding for 7,990 projects
153 companies spun off from UBC research
$10 billion in economic impact

9. WHY Do we care so much about brand Champions?

10. UBC AT A GLANCE 57,706 students (Vancouver: 49,372; Okanagan: 8,334)
8,440 international students from 149 countries
11,836 degrees granted
275,000 alumni in 120 countries
10,186 faculty and 6,716 staff
$2 billion annual operating budget
$519 million per year in research funding for 7,990 projects
153 companies spun off from UBC research
$10 billion in economic impact

11. UBC AT A GLANCE 57,706 students (Vancouver: 49,372; Okanagan: 8,334)
8,440 international students from 149 countries
11,836 degrees granted
275,000 alumni in 120 countries
10,186 faculty and 6,716 staff
$2 billion annual operating budget
$519 million per year in research funding for 7,990 projects
153 companies spun off from UBC research
$10 billion in economic impact

12. PERCEPTIONS OF PROSPECTIVE UBC STUDENTS