2. MARKETING
GROUP A
Spring 2011/2012

3. Do you know what is Açaí?

4. OUR PRODUCT

5. The Concept

6. How and where?

7. The Product
Benefits
Reason to Believe
Our Promise

8. Who?
Our Target

9. SLOGANS “Taste the True Brazilian Essence.”
“Natural, Fresh and Energetic.”
“Quero mais d´Içuaí!”

10. Promotion & comunication

11. Media and digital campaign

12. Viral effect? http://www.youtube.com/watch?v=VFajc_1TKRY
You don´t wanna lose it…

13. THANK YOU FOR YOUR ATTENTION
Group A: Beatriz, Diogo, João, Leonor, Mélanie