1. Zara Marketing Proposal
Meaghan Smith, Melissa McCaul, Christina Ptukhina and Bailea Rutherford

2. Identify the Problem
Increase Purchase.

3. Celebrity Endorsement
OPPORTUNITIES:
Celebrity Endorsement
Use celebrities to promote the brand
Distribution Centre in Canada
Has only one manufacturing and distribution centre
Visual Merchandising
Focus and create unique visual merchandising strategies to draw more customers in

4. ENVIRONMENTAL SCAN
Socio/Cultural Forces
Fast Fashion Trend has caused people to purchase a lot more clothes than ever before without quality concern
Globalization international integration of view, products, ideas benefits to Zara’s expansion
Cult of youth everybody wants to stay young and stylish so Zara offers this opportunity

5. Minimalistic Looking Store
VALUE PROPOSITION
Features
Attractive Music
Sets the atmosphere and relates to the product
Bright Lighting
The colours and details are clearly visible
Minimalistic Looking Store
Visually improves the colours and quality

6. Feel Trendy Feel Unique Feel Addicted Benefits:
customers know that they buy the most up to date trend right from the runway
Feel Unique
Only a certain amount of each style is produced which creates exclusivity
Feel Addicted
Always new stock and something new to purchase

7. PROMOTION
COMMUNICATION OBJECTIVE
A business meeting? A cocktail party? A night out? Whenever you need to stand out, Zara is your place to go.
We provide you with the unique latest trends at the most affordable price. You will come back for more!

8. The Promotions
Spend $ in store and get $10.00 off on an online purchase (for a limited time)
Establish loyal relationship with magazine stylists to include more clothes in editorials
Zara Loyalty Card
Promotional s with coupons and vouchers to subscribers
Celebrity Stylist to come in at select times in select stores