1. 13 January 2016 Ms. Smith CCR English 10
Writer’s Notebook
Propaganda
13 January Ms. Smith CCR English 10
I can evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric.

2. Over-generalization
A faulty reasoning technique or fallacy where the writer makes a statement that is too broad to prove.

3. Vernacular
The language or dialect spoken by the ordinary people in a particular country or region.

4. Claim / Thesis
This is typically one sentence that tells the reader what the whole text is about. It can be the point the author is trying to argue.

5. Hook / Attention Grabber
This is the very first line in a paper. It needs to get the attention of the reader and make them interested in actually reading the rest of the text.

6. Counterclaim
This is information that argues against your original point.
Example: If I’m trying to argue that teenagers shouldn’t be allowed to drive until they are 18, a counterclaim would discuss how students need to be able to get to school and work without relying on family.

7. What Technique?

8. What Technique?

9. What Technique?
Video: Spock vs. Spock
Video: Allstate

10. Essay Practice - RASC Basic steps for answering an essay prompt:
RESTATE the prompt:
This is the introduction to your essay. (Intro)
Look for important words from the prompt to include in your restatement. By circling or underlining those words, it will help you when you begin writing. (Important Words)
Your restatement should also include a little bit of your answer. (Slight Answer)

11. Essay Practice - RASC Basic steps for answering an essay prompt:
ANSWER the prompt/ SUPPORT your answer:
Answer all parts of the question. (Answer)
You should weave in your support with your answer. Don’t forget MLA! (Evidence)
You should have one paragraph for each point the prompt asks for. (Explain Evidence)

12. Essay Practice - RASC Basic steps for answering an essay prompt:
CONCLUDE your essay:
Your conclusion is almost like your restatement of the prompt at the beginning of your essay! (Conclude)
You need to wrap up your final thoughts in just a couple of sentences. (Final Thoughts)

13. Although more than one propaganda technique was used in the below advertisement, only identify one to write about in your essay. Analyze the advertisement/text and use specific details from the advertisement/text to support your analysis. Explain the importance or significance of the propaganda technique you’re writing about in your essay. Remember to write a conclusion that restates the prompt in totally different words.

14. Although more than one propaganda technique was used in the below advertisement, only identify one to write about in your essay.
In an advertisement for Colgate mouthwash, the viewer is presented with a view of a couple in bed. Both appear to be sleeping peacefully. The one clear difference is that the man has a sleep mask on, covering his eyes, and the woman has a sleep mask on, covering her mouth and nose. This advertisement uses both the plain folks and emotional propaganda techniques to appeal to the viewer.

15. Analyze the advertisement/text and use specific details from the advertisement/text to support your analysis.
Explain the importance or significance of the propaganda technique you’re writing about in your essay.
Although Colgate was clearly trying to be humorous in their advertisement, it came across as sexist. Colgate was trying to convey that the man’s breath was so horrendous the woman needed to cover her nose even while sleeping. Humor is one emotion that is played on quite frequently when emotional propaganda is used. Sadly, the advertisement portrays something far worse. Since the mask is also covering the woman’s mouth, it is almost as if saying that women should be the submissive partner in the relationship. Rather than stirring up a humorous reaction, the advertisement was disturbingly sexist.

16. Analyze the advertisement/text and use specific details from the advertisement/text to support your analysis.
Explain the importance or significance of the propaganda technique you’re writing about in your essay.
The use of emotional propaganda is significant in any advertisement because it plays on our most basic emotions. In this case, humor is a strong emotion and causes people to remember an advertisement better. Since it could clearly be twisted around, this image is remembered more for its controversy of silencing women than it is using mouthwash.

17. Remember to write a conclusion that restates the prompt in totally different words.
In conclusion, Colgate tried to use humorous emotional propaganda to make its advertisement stand out. Sadly, the advertisement stands out for an entirely different reason.

18. In an advertisement for Colgate mouthwash, the viewer is presented with a view of a couple in bed. Both appear to be sleeping peacefully. The one clear difference is that the man has a sleep mask on, covering his eyes, and the woman has a sleep mask on, covering her mouth and nose. This advertisement uses both the plain folks and emotional propaganda techniques to appeal to the viewer.
Although Colgate was clearly trying to be humorous in their advertisement, it came across as sexist. Colgate was trying to convey that the man’s breath was so horrendous the woman needed to cover her nose even while sleeping. Humor is one emotion that is played on quite frequently when emotional propaganda is used. Sadly, the advertisement portrays something far worse. Since the mask is also covering the woman’s mouth, it is almost as if saying that women should be the submissive partner in the relationship. Rather than stirring up a humorous reaction, the advertisement was disturbingly sexist.
The use of emotional propaganda is significant in any advertisement because it plays on our most basic emotions. In this case, humor is a strong emotion and causes people to remember an advertisement better. Since it could clearly be twisted around, this image is remembered more for its controversy of silencing women than it is using mouthwash.
In conclusion, Colgate tried to use humorous emotional propaganda to make its advertisement stand out. Sadly, the advertisement stands out for an entirely different reason.

19. YOUR TURN
Although more than one propaganda technique was used in the following advertisement, only identify one to write about in your essay. (Identify one propaganda technique)
Analyze the advertisement/text and use specific details from the advertisement/text to support your analysis. (Analyze specific details and support)
Explain the importance or significance of the propaganda technique you’re writing about in your essay. (Why’s it important?)
Remember to write a conclusion that restates the prompt in totally different words. (Conclude)

20. Publicis Paris

21. Thursday Propaganda Friday SSR / Novel Case File
Homework
Thursday
Propaganda
Friday
SSR / Novel Case File
Grammar Booklets: Remember that it is 10% off for each day it is late. Because we do not have school on Monday, Tuesday (1/19) will be the last day that I take anyone’s work.