1. Aristotle’s
Canons of Rhetoric

2. Invention the process of finding the available means of persuasion
the brainstorming phase
can be systematic/formal
can be intuitive

3. Arrangement
selecting, organizing, and arranging one's argument in the most effective manner possible
introduction of the topic
establishing credibility
understanding how a piece is structured is key to analysis

4. Style
the presentation of one's argument using artistic flair, stylistic devices, and eloquence
virtues of style: correctness, clarity, evidence, propriety (appropriate word choice), ornateness (creating interest)
depends on the situation

5. Memory
relying on one's memorization skills to appear intelligent and credible
making one’s speech memorable
keeping a treasury of rhetorical fodder
in the past--learning mnemonics
today-- what we know, can access, and use

6. Delivery
the process of effectively using gestures, vocal inflections, images, and text throughout one's oration
including ethos and pathos
including font size & style, use of white space, visuals, color, graphics, hypertextual links, bullets or numbered lists, use of bold or italics, punctuation

7. Delivery in Comedy

8. How does the Andy Griffith episode master the art of delivery?
How does Barney Fife use facial expressions and gestures to make a simple scenario humorous?
Is pathos part of this comedic sketch?

9. Delivery in Comedy

10. Delivery in Comedy

11. Food for thought
Notice the difference: Radner is seated and Sinbad is moving. How do the different methods of delivery affect the success of the performance?
Which do you personally prefer?

12. Delivery

13. Delivery