1. VIDEO (will work): https://vimeo.com/97541390
David Byrne and Why Spotify Is Ruining America, or How I Learned To Stop Worrying and Make America Great Again
VIDEO (will work):

2. 4.13/4.14 notes: “Once in a Lifetime”
"Once in a Lifetime" is a 1981 song by new wave band Talking Heads, released as the first single from their fourth studio album Remain in Light.
The song was written by David Byrne (guitar, vocals), Brian Eno (production, synth), Chris Frantz (drums, percussion), Jerry Harrison (guitar, keys, synth), and Tina Weymouth (bass, synth).
Brian Eno introduced Fela Kuti's multiple rhythm music style to the band, and during production Eno used a different rhythm count for some members of the group than others, starting on the "3" instead of the "1." It gave the song what Eno called "a funny balance within it. It has really two centers of gravity: their '1' and my '1.'" This rhythm imbalance was exaggerated in the studio, and is present throughout the song.
At first, Eno sang nonsense verb sound blocks, which Byrne then converted into lyrics in the "call-and-response" style of American radio evangelists on the theme of moving through life with little awareness or questioning. On the way he spoke them Byrne has said: "Most of the words in 'Once in a Lifetime' come from evangelists I recorded off the radio while taking notes and picking up phrases I thought were interesting direction
While the song was less successful in America than around the world (it charted at 103 on Billboard’s Top 100 in America; #14 in the UK), the song’s enduring popularity owes much to its heavy rotation on MTV. Back then, MTV actually played music. That’s pretty much all they did. Crazy, I know.

3. 1. For the full background:
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2. For the lyrics: yrics=1&utm_source=google&utm_medium=search&utm_campaign=lyric s&pcampaignid=kp-lyrics
3. Video for the song:

4. 4.13/4.14 activity: David Byrne questions
How often do you actively (you purposefully put on a music that you want to hear as opposed to "passively"—music you hear in the grocery store or wherever) listen to music?
How much music do you own?
Do you believe there are negative consequences to not buying music?
What artistic message is the video/song/music/lyrics trying to convey? What, in other words, is the rhetoric?
Byrne clearly cares a lot about the rights of musicians. Does “Once in a Lifetime,” his most popular song as a musician and the song with which he is most readily identifiable, give him the authority to speak on the matter? Explain.
While not immensely popular at the time of its release (it only charted at #103), the song has become ubiquitous with early MTV and certainly represents something of a zeitgeist for early ‘80s culture. Can you compare the song, its message, its musicality to popular music being made today? “Once in a Lifetime” is, in essence, nothing more than a pop song, an MTV staple, radio friendly and easily digestible by a mass public. But it’s musically adventurous (re-read the notes on Wiki for how Eno and the band created it). Is there a similar adventurous-ness guiding today’s pop music? What is comparable?
Finally, can you create an argument that counters Byrne’s that music is not, in fact, dying?