1. UNIVERSIDAD PANAMERICANA
ANDREA MAGALLANES
LORENA ZEPEDA
MARIAM MARTINEZ
JUAN CARLOS MORENO

2. AGENDA FACTS & PROBLEMS ANALYSIS ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

3. ALTERNATIVES & RECOMMENDATIONS
FACTS
The company started as a Start Up BlicKlick, an anonymous flirting platform
BeeKeeper - Next-generation operational communication platform for non-desk employees
Switzerland (HQ), San Francisco, Berlin and London
130 employees globally
VALUES:
Collaboration
Simplicity
Open-mindedness
Proactiveness
Tolerance to failure
BeeKeper’s revenues came from clients in:
80 % Hospitality, Manufacturing and Retail
20% Other 12 industries equally
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

4. ALTERNATIVES & RECOMMENDATIONS
PROBLEMS
MAIN:
Continue growing while staying agile and exciting
SECONDARY:
Organizational Structure (Middle management & Engineering Teams)
Retaining sales people focused on non-core industries
Customization, Cross compatibility (Difficulties for engineering team)
Lack of Space (Need of 1 or 2 floors)
Attract new investors with compatible core values
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

5. ALTERNATIVES & RECOMMENDATIONS
swot
STRENGTHS
- Meet clients needs
-Global Company
-Defined values
OPPORTUNITIES
-Other industries ( going for new clients)
-Long been compliant in General Data Protection Regulation)
WEAKNESS
-Slow delivery
-Cross cultural differences (Offices between USA & Europe)
-Miscommunication
THREATS
-Hotel chains do not wish to sign with companies with no record within the industry
-Clients loyalty because of risk-averse
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

6. Five competitive forces
Strong competitors (Bigger funding, more employees)
High
Rental Offices, Servers, Internet, Cloud Services
Low
WhatsApp, , Telephone, Facebook. It’s a short term solution. In the long run there is more needs.
Medium
Variety (Hotels, Manufacturing, Retail, Airports, etc.)
Client has negotiation power
GDPR, Qualified staff, Up to date technology, Cost Structure
Suppliers
Competency rivalry
Entrée Barriers
Substitutes
Clients
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

7. Alternatives Go deep – Tailor Made Go Broad – Tailor Made
Go Deep - Industrialized
Go Broad - Industrialized
GO DEEP
GO BROAD
TAILOR MADE
INDUSTRIALIZED
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

8. Go Broad - Industrialized
Growth
Variety on clients
Maintain loyalty
Aligned with company values (Open- Mindedness)
INDUSTRIALIZED:
User Friendly
Sector standardized
Short delivery time (Not customized by client)
Aligned with company values (SIMPLICITY)
Engineer Team
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

9. ALTERNATIVES & RECOMMENDATIONS
Action plan
Improve organizational structure
Create regional and sectorial managers
All departments (engineering, marketing) in matrix with them
Create sector-specific platforms
Use feedback from sales people depending on sector
Add sector-specific features (Hospitality, Manufacturing and Retail)
Migrate existing clients
Change the access to all customized platforms to the sector-specific platforms
Make vital changes to core platform to attract new clients
Standardize a general solution: one size fits all
Keep meeting current client MAIN needs
Be able to meet NEW needs from new sectors
Growth Hacking
Acquisition (free trial)
Activation (push up notifications)
Retention (updated with international personal data regulations)
Revenue
Referral
Aug 18
Dec 18
Jun 19
From Jun 19 on
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

10. ALTERNATIVES & RECOMMENDATIONS
Risks and mitigations
RISK
MITIGATION
Potential hotel clients not willing to sign up for generalized solution
Offering the same service in a standardized manner. Easier usage for client, offering new solutions
Core values may not be compatible with new potential clients
Open-Mindedness with client with different values, trying to align their needs and our solutions
Core values may not be compatible with new potential investors
Trying to align values, if not look for new investors.
Contingency plan
Go back to tailor-made style for all clients requesting it
Increase number of employees in engineering department
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

11. ALTERNATIVES & RECOMMENDATIONS
Kpi’S
GET NEW CLIENTS
Volume (number) of new accounts per quarter
Volume (in money) of new accounts per quarter
Compare both to current performance
RETAIN EXISTING CLIENTS
Satisfaction percentage with new sector-based platforms
Loyalty percentage (number of re-purchases vs last total purchases)
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION

12. ALTERNATIVES & RECOMMENDATIONS
CONCLUSION
FACTS & PROBLEMS
ANALYSIS
ALTERNATIVES & RECOMMENDATIONS
IMPLEMENTATION
CONCLUSION