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TENDENCY OF AN INDIVIDUAL TO IMITATE THE ACTIONS/ MANNERISMS OF OTHER INDIVIDUALS FOR WHOM HE HAS CERTAIN REGARD DEMONSTRATION EFFECT IN ADVERTISEMENT.

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Presentation on theme: "TENDENCY OF AN INDIVIDUAL TO IMITATE THE ACTIONS/ MANNERISMS OF OTHER INDIVIDUALS FOR WHOM HE HAS CERTAIN REGARD DEMONSTRATION EFFECT IN ADVERTISEMENT."— Presentation transcript:

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4 TENDENCY OF AN INDIVIDUAL TO IMITATE THE ACTIONS/ MANNERISMS OF OTHER INDIVIDUALS FOR WHOM HE HAS CERTAIN REGARD DEMONSTRATION EFFECT IN ADVERTISEMENT (INCREASE PATRONIZATION FROM CONSUMERS = INCREASE PROFIT)

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6 EXPENSES SPENT? = FOOD OR NON-FOOD (CLOTHES, CARS, HOUSES, LUXURIES)
INCREASE IN INCOME EXPENSES SPENT? = FOOD OR NON-FOOD (CLOTHES, CARS, HOUSES, LUXURIES)

7 AS INCOME INCREASES = EXPENSES ON FOOD DECREASES (OR REMAINS CONSTANT)
AS INCOME INCREASES = EXPENSES ON NON-FOOD INCREASES ENGEL’S LAW (ERNST ENGEL)

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9 2 ANALYSIS/ METHODS IN ECONOMICS
POSITIVE ECONOMICS Objective (it only tells what is: results) Descriptive & illustrative (how things work) Not concerned with right or wrong NORMATIVE ECONOMICS Subjective (value-laden) What ought to be (prescriptive/ policy-oriented) Concerned with right or wrong

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12 POSITIVE ECONOMICS

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15 BRANCHES IN ECONOMICS: MACROECONOMICS & MICROECONOMICS
MACROECONOMICS: DEALS WITH THE WHOLE AGGREGATES (EACH INDIVIDUAL UNIT: HOUSEHOLD, GOVERNMENT, CORPORATION) MICROECONOMICS: DEALS WITH A SINGLE AGGREGATE

16 SERVICES: INTANGIBLE (NON-CONSUMABLE) GOODS: TANGIBLE (CONSUMABLE)

17 CLASSIFICATION OF GOODS ACCORDING TO USE
CONSUMER GOODS Ready for consumption CAPITAL GOODS Used in the furtherance of production

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19 CLASSIFICATION OF GOODS ACCORDING TO NEEDS/ WANTS
ESSENTIAL GOODS GOODS THAT ONE CAN’T LIVE WITHOUT (NECESSARY) LUXURY GOODS MAN CAN LIVE WITHOUT THESE (NOT NECESSARY) GIVES COMFORT AND PLEASURE

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21 CLASSIFICATION OF GOODS ACCORDING ACCORDING TO ACCESSIBILITY
ECONOMIC GOODS HAVE VALUES & PRICE ATTACHED TO IT FREE GOODS NEED NO PAYMENT

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23 WHAT IS TRUE IN MICROECONOMICS MAY NOT BE TRUE IN MACROECONOMICS?
FARMER/OWNER (CORPORATION) GETS GOOD HARVEST = PROFIT ALL FARMERS HAVE GOOD HARVEST? SURPLUS OF SUPPLY = PRICE?

24 TYPES OF ECONOMIC SYSTEM
TRADITIONAL ECONOMY COMMAND ECONOMY FREE MARKET ECONOMY MIXED ECONOMY

25 PRODUCTION FOR OWN CONSUMPTION
TRADITIONAL ECONOMY “SURVIVAL” ECONOMY PRODUCTION FOR OWN CONSUMPTION METHOD OF PRODUCTION: BASED ON TRADITIONS

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29 FREE MARKET ECONOMY INVISIBLE HAND: PRODUCTIVITY DEPENDS ON THE GOOD RELATIONSHIP BETWEEN CONSUMERS AND PRODUCERS LAISSEZ-FAIRE

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36 MAKING DECISIONS ON ECONOMIC PROBLEMS:
WHAT TO PRODUCE? HOW TO PRODUCE? HOW MUCH TO PRODUCE? SCARCITY FOR WHOM SHALL GOODS AND SERVICES BE PRODUCED?

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38 4) CONSUMPTION (UTILIZATION) 2) DISTRIBUTION (ALLOCATION)
3) EXCHANGE (MONEY) 4) CONSUMPTION (UTILIZATION) 2) DISTRIBUTION (ALLOCATION) 1)PRODUCTION (CREATION OF GOODS) DIVISIONS OF ECONOMICS 5) PUBLIC FINANCE (ACTIVITIES OF THE GOV’T ON TAXES & EXPENDITURES)

39 FINISHED MAN-MADE PRODUCT THAT CAN PRODUCE OTHER GOODS
ORGANIZER (OWNER) OF ALL FACTORS OF PRODUCTION HUMAN RESOURCES: TRANSFORMING RESOURCES INTO ANOTHER PRODUCT NECESSARY FOR UNDERDEVELOPED COUNTRIES THAT CANNOT PRODUCE HIGH-END EQUIPMENTS FOREIGN EXCHANGE DOLAR RESERVES TO ACQUIRE EQUIPMENTS: INCREASE IN PRODUCTION NOT CREATED BY MAN

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42 WHAT COMBINATION OF GOODS AND SERVICES CAN BE PRODUCED EFFICIENTLY?
FRONTIER? EDGE/ LIMIT POINT AT WHICH AN ECONOMY IS EFFICIENTLY PRODUCING ITS GOOD AND SERVICES WHAT COMBINATION OF GOODS AND SERVICES CAN BE PRODUCED EFFICIENTLY? EFFICIENCY = IF PRODUCT A IS INCREASING THEN PRODUCT B HAS TO DECREASED ANSWERS 3 BASIC ECONOMIC PROBLEMS: WHAT, HOW, WHOM

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