Download presentation
Presentation is loading. Please wait.
1
Storytelling Tools for Everyday Use
December 6, 2018 Storytelling Toolbox Who can help you tell your story How will you organize your storytelling What is the messages (specifically with media) berkeleycountyschools.org
2
Building a Storytelling Team
Create a team approach – make sure they know their role District - in a support role or School level Could be volunteer or small stipend or a technology person Could be 3 different people or one person doing all. Communication Leader Webmaster Ntouch Messenger berkeleycountyschools.org
3
Storytelling Team Members
Communication Leader All requests from school level sent to CL Reviewed with Principal Use online form Webmaster Current content & photography Ntouch Messenger When and how will information be shared? TEAM MEEETS WITH PRINCIPAL TO ESTABLISH GAME PLAN TO TELL SCHOOL STORY ACROSS ALL PLATFORMS Using the Storytelling Lead Form High rate of visits to your website Ntouch, text, phone message or berkeleycountyschools.org
4
Story Telling Lead Online Form
Located on our website Completed by the Comm Leader, copied to principal and sent to Comms Office berkeleycountyschools.org
5
What is the Game Plan? berkeleycountyschools.org
Use of monthly marketing plan Story telling across all stakeholder groups. Who will you be speaking to – tell them how you will reach them What tools do you have Who will have the responsibility berkeleycountyschools.org
6
Game Plan: Marketing Calendar
OCTOBER DATE NTOUCH WEBSITE SCROLL SOC. MEDIA P. RELEASE K12 MESS BOARD MESS NEWSLETTER BANNER POSTER/FLYER SPECIAL? National 4-H Week Oct 7-13 TP PB EB COME TO BOARD MEETING BEP Month all month National Principal's Month Fire Prevention Week 10/8 - 10/12 Bus Safety Week 10/ /19 POSTERS AT BOARD MEETING School Lunch Week Nine weeks end 10/17 Red Ribbon Week 10/ /26 Report cards 10/23 #GlobalMakerDay make a Difference day 10/27 Parent Teacher Conf Primary 10/29 parent Teacher Conf Inter 10/30 Climate Survey Open 10/1 - 10/12 Climate Survey Closing Get SS Fair List from carol H and send to BEP for judges CE Day ACE 10/1 VOM DSP Chamber Employee Recognition Deadline 25th Build consistency Crate calendar one time…update annually berkeleycountyschools.org
7
Take Action…Get Connected Stay Informed
Take Action Be Informed ed to all parents Placed on website Student handbook berkeleycountyschools.org
8
So, what is your Point? (message)
TIPS FOR ARRANGING YOUR THOUGHTS Identify 3 key messages you want to convey during an interview, regardless of the questions asked. Provide supporting facts for each message Never agree to an interview just to answer questions. ALWAYS HAVE AN AGENDA! Use the interview as the opportunity to deliver your 3 key messages. Insert your key messages early in the conversation, and as often as possible. You can repeat yourself by using different phrasing. Use language everyone understands. Hispanic Heritage Month to be Observed at North Middle School So, what is your Point? (message) TIPS FOR ARRANGING YOUR THOUGHTS Identify 3 key messages you want to convey during an interview, regardless of the questions asked. Provide supporting facts for each message Never agree to an interview just to answer questions. ALWAYS HAVE AN AGENDA! Use the interview as the opportunity to deliver your 3 key messages. Insert your key messages early in the conversation, and as often as possible. You can repeat yourself by using different phrasing. Use language everyone understands. Tell them what you will tell them, tell them, tell them what you told them. How will they hear from you When is next update berkeleycountyschools.org
9
Hispanic Heritage Month to be Observed at North Middle School
Key Message #1 Part of our Multi-Cultural Awareness program at NMS Supporting fact: Provides opportunities for students to examine different cultures. Supporting fact: Supports respect and inclusion among students. Key Message #2 Hispanic Heritage Festival, Oct. 4th Supporting fact: Sharing a culture rich in history and one prevelant in our school Supporting fact: Hands-on learning to take place inlcuding cooking demonstration, dances, etc Key Message #3 Other ways we share/celebrate our differences Supporting fact: Other festivals and fairs to be held Supporting fact: Resources used to share cultures/diversity with our students are... Just an example berkeleycountyschools.org
Similar presentations
© 2025 SlidePlayer.com Inc.
All rights reserved.