1. Evaluating the Impact of WHO Publications
HIFA Evaluating Impact Working Group Teleconference - 03 October 2017

2. Context & Scope Context Scope
Release of the Evaluation of the Impact of WHO Publications in 2016
External/neutral evaluation
Six recommendations
Scope
Publications either in print or electronic media
Produced between 2005 and 2014
Including publications in the six WHO official languages (Arab, Chinese, English, French, Russian, Spanish)

3. Recommendations Recommendations Develop a publication strategy
Clearly identify information needs and target audiences
Develop a more proactive dissemination strategy
Better integrate quality assurance throughout the publication process
Develop/implement M&E framework on reach, uptake and impact
Publication strategies should include translation plans

4. Specific Actions Recommendation 5
Establish a monitoring system to track dissemination, uptake and reach of WHO publications.
Create a monitoring approach to track readership, possibly using web analytics.
Consider end-of-publication surveys on webpages to track use and usefulness
Integrate the assessment of the impact of WHO publications as a cross-cutting component into future WHO programme evaluations.

5. Opportunity Working with HIFA
Is true impact - in terms of health outcomes - measurable and feasible?
How to monitor dissemination and uptake?
How to measure impact?
What indicators?
Quantitative (uptake) vs. qualitative (impact) measures?
A sustainable and recurring process?