1. Improving assessment and feedback processes with OCR technology
QAA Scotland
18 March 2015

2. HP TeleForm
TeleForm is a form processing software solution which captures images and data from forms and other documents.
TeleForm uses text recognition software to identify the document type and extract the information using industry-leading OCR (Optical Character Recognition), ICR (Intelligent Character Recognition) and OMR (Optical Mark Recognition) software, ready for export to a database.

3. TeleForm Answer Sheet

5. Data capture
Data verification
Student views grade and answer sheets on Moodle
Administrators record grades into course spreadsheet and MyCampus student record system
Data export

6. Benefits Markers Students Administrators
78% agreed/strongly agreed the answer sheets are easy to use for marking.
No need to add up marks and convert marks into a grade.
Permit remote marking of assessments.
Students
Ease and speed of getting grades and feedback online.
Transparency in grades/marks awarded.
92.5% agreed/strongly agreed that the opportunity to review exam answers with the exam paper and generic feedback will help prepare for future assessments.
Administrators
No sorting of attendance sheets and script books into student number order.
No manual entry of grades.
Reduced transcription error.

7. Challenges
Resources
TeleForm expertise, hardware and software (11K for 1 PC, scanner, TeleForm Desktop Licence and support)
Students
New answer sheet and instructions
Administrators
Steep learning curve (new set of processes)
Inconsistencies
Marking in grades and/or marks
Multiple conversion tables for Multiple Choice Questions and written exams
Exam weightings - question/exam level totalling to 100%

8. Lessons learned Don’t implement while you are developing
Communication – face to face, drop-ins, training, s
Academic leadership
Management support and investment
User guides and process documentation
Standard conversion tables
Standard exam paper rubrics and question weighting
Tools to give administrators control over all aspects of managing grades
Improve quality of hand-written fields

9. TeleForm website bit.ly/1BpfQDi
Hooi Ling Eng (Project Manager)
Malcolm Goldie (Analyst)

10. Discussion question: Systems development uncovers existing working practices. How would you anticipate these issues and how would you resolve them?