1. © 2010 Emerson Human Capital Consulting, Inc. All Rights Reserved.
Message Frame Template
Communication Line of Business
© 2010 Emerson Human Capital Consulting, Inc. All Rights Reserved. 1

2. Message Frame Project Name Solution Approach Result Challenge
What is our Solution?
Approach
How Will We Get it Done?
Result
What Is the Future State?
Challenge
Why is the Current State Unacceptable?
Project Name

3. Message Grid Message Point Key Words Key Phrases Facts & Examples
(Challenge)
(Solution)
(Approach)
(Result)