1. Geographical Indication
Thung Kula Rong-Hai

2. Agenda Background of Thung Kula The Beginning Vision
Building the Association
Management
Problems
Q&A

3. Background
Thung Kula Rong-Hai (Field of crying Kula)

4. Background
Thung Kula Rong-Hai (Field of crying Kula)

5. Background Thung Kula Rong-Hai (Field of crying Kula)
Over 3,200 sq. Km.
Covers 5 Provinces
Roi-et, Mahasarakarm, Yasothorn, Buriram and Surin
Salty Sandy Soil
Best for Hom Mali Rice
The Way of Life

6. The Beginning Preserve the heritage feeding the world
Community Benefit Community product and income
Consortium Hand-in-Hand towards the GOAL
An Association was formed in Thung Kula Rong-Hai Thai Hom Mali Rice Trade Association

7. Vision
“To strengthen Thung Kula Rong-Hai Hom Mali rice through the best education, management and marketing”

8. Vision

9. Building the Assoiciation
Association
Farmers
Rice Mills
Rice Traders
Government Support

10. Management Control Certified Inspection Agent Education about GI
Registration
Location
Documentary proofs
Physical proofs
Grain Certification
Logistic and Process
Certified Inspection Agent
Education about GI

11. Problems Full time staffs Lack of full time staffs
Distant and communication 5 provinces and travel distant can effect the efficiency in decision making and management
Education Time consuming, Need budget
Funding Lack of Financial support from Government

12. Q & A
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