1. Diffussion
LEQ: How can diffusion patterns be used to understand, manage, and predict movement?

2. Do Now: K-W-L Under the K, Make a bullet point list:
What do you know about Gangnam Style?
Under W, Make a bullet point list:
What do you want to know about Gangnam Style? Or what confuses you about Gangnam style
Be ready to share 1 answer in
a whip-around

3. What do computer viruses, zombies, migration, and Gangnam Style have in common?

4. Break Down the LEQ into Smaller Questions
How can diffusion patterns be used to understand, manage, and predict movement?
What is diffusion?
How can they be used to predict movement?
What are diffusion patterns?
How can they help us understand movement?
How can they be used to manage (control) movement

5. Agenda
Diffusion
Expansion Diffusion: Gangnam Style
Relocation Diffusion: Migration
Hierarchical Diffusion: Fashion and Hiphop
The S Curve
Exit Ticket: How can diffusion patterns be used to understand, manage and predict movement?

6. Diffusion
Diffusion is the process of people, ideas, and goods spreading out from a point of origin across the Earth’s surface

7. McDonalds Across the Globe

8. Diffusion spreads across time and space
For something to spread, it must have a sender, a receiver, and a carrier

10. Expansion Diffusion
Expansion Diffusion: the process of spreading something from one place to another in an ever-expanding “snowballing” process
Examples: spread of disease, the spread of Walmart, Gangnam Style
Technology has been instrumental in spreading ideas/things from place to place
Ex: TV/Radio/Youtube & Gangnam Style
Ex: Air Travel & Contagious diseases

11. Walmart

12. Gangnam Style Mini Lesson!
The video portrayed the Gangnam area, a symbol of South Korea's national aspirations for prosperity and status, as "nothing but materialistic and about people who are chasing rainbows." Pretty heavy for a viral pop hit. 

13. Gangnam Style Video

14. How many ways does Psy make fun of Gangnam?
Ex: He is vacationing on the beach, but it turns out the beach is really a kids playground

15. Relocation Diffusion
Relocation Diffusion: The spread of people, ideas, or goods through bodily movement of people from one place to another
Example: Immigration and Migration

16. Hierarchical Diffusion
Hierarchical Diffusion: Occurs when an idea is spread from a person or organization that holds authority over others
An idea is communicated by a political leader or person of influence and spreads
Typically begins in an urban (city) setting before eventually reaching less populated areas

17. An idea is communicated by a political leader or person of influence and spreads

18. Typically begins in an urban (city) setting before eventually reaching less populated areas
Major Metro Centers
Cities, towns, villages

19. First, the printing press was an urban technology, producing for urban consumers. Second, cities were seedbeds for economic ideas and social groups that drove the emergence of modern growth.

20. How can diffusion patterns be used to manage and predict movement?
Diffusion is a process
If we can understand what factors influence this process, then we can predict which places will acquire the phenomenon and when

21. The S Curve

22. A Rumor Starts at Glasgow
Almost everyone one has heard the rumor, only a few lagers are slowly catching up.
A Few Students talking about the pool on the roof.
Rumor Spreads slowly.
Majority talking about pool on roof.
Rumor spreads quickly