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2. 2. Enter Controversial Stories
That’s the key to winning awards.
What would newspapers be writing about your industry?
Do you have the guts to take on uncomfortable stories that could challenge readers, advertisers, and executives within your company?
Are your stories accessible enough that anyone would be able to understand technical content?

4. 3. Ace the Service Angle
Service to the reader is often the first cut in journalism competitions.
Find ways to give readers actionable information outside of traditional narrative forms.
Tell the reader what to do. Use imperative voice.