1. Regional tourism management system

2. Region of tourism promotion
Warmińsko-Mazurskie
Region of tourism promotion
Region of tourism promotion
What region is covered? What brand?
Any area(s) governed by a local authority, a tourist region or province
An existing or new “region brand”
Brand promoted by digital and outdoor measures, with general visibility throughout the region

3. Who is a tourist? A tourist may be described as a person who:
travels to a specific region, not a specific highlight
seeks individual, often active forms of leisure: cycling,
kayaking, Nordic walking etc
looks for diversity and attractions (events)
travels alone or with friends or family

4. Challenges and objectives
Increase the tourist traffic
Initiate local businesses
Ensure an effective use of IT tools for promotion purposes
Strengthen the cooperation among local governments
How to succeed?
Use of own resources
A single shared digital database
Appropriate uniform presentation – a regional website
Digital and outdoor promotion of the region brand
Use of an IT tool – mobile and fixed

5. Regional website A user-friendly search engine Service booking
A comparison shopping engine
A comprehensive source of information about the region
Clear information architecture (an intuitive interface)
An web-based and mobile tourist map

6. Statistic service panel
System functionalities
Tourist service panel
Tourist’s panel
Brand panel
Statistic service panel
Statistic panel
Admin panel

7. Loyalty program Tourist Tourist services
Points for places and tourist trails visited,
website participation
“Region brand” point scale
Awards
Points for customer feedback
Balanced distribution of points

8. For the local authority
Real-time analyses of the “region brand”
Direct communication with tourists
Statistics: diagrams, summaries, tables for local authorities
Opinion polls
Long-term benefits
Improved tourist services
Improved satisfaction of tourists
Increased private investment and activity
Intensified tourist traffic – strengthened tourist infrastructure
Improved awareness of the “region brand”

9. Contact us for more information Andrzej Vetter
President of the Management Board
Phone
mail