1. Public Website Overview, Administration, Content Updates
00P Public Affairs
LCDR Jodie Cornell

2. Overview Navy Personnel Command Public Site originated in late 2004
Purpose: Consolidate numerous departmental sites containing overlapping content
Approx. 120k pages
The single site for manpower and personnel resources in the U.S. Navy
Customer: Sailors, civilians, retirees

3. Overview
Microsoft Content Management System (12 month transition)
Provided content approval / reduction in site pages to approx. 6k
Hosted on local servers
Microsoft SharePoint 2007 (18 month transition)
WCMS merged into SharePoint (upgrade)
Hosted on Defense Information Systems Agency (DISA) servers
Microsoft SharePoint upgrade (6 month transition)
Hosted by commercial cloud services (Amazon)
Fully scalable, load balanced – always available

4. Website Administration
Team of subject matter experts (SMEs)
Approx. 170 SMEs provide content for different content areas
SMEs required to attend hands-on training class prior to obtaining access to website
Recommend at least 2 authors per department for content coverage
Responsible for providing content updates and page corrections.

5. Website Administration
Web Moderators
Provide final review and approval for SME content submissions
Adherence to SECNAV C, Change 1 (Public Affairs Policy)
Chapter 7: Public Communication on the Internet
All content reviewed for public release
Website maintenance, updates, troubleshooting, and assist SMEs with problems they may encounter in their daily routine.

6. Website Statistics Statistics provided on a regular basis
Items monitored: visits, most visited/downloaded, traffic patterns, linger rate, mobile visits, search terms used, etc.
14k web pages/documents moderated annually
Over 6 million individual visitors annually
Over 14 million visits annually

7. Live Demonstration Walk through of submit to approve process
Talk about PII – our content is available to the public
Discuss simple website design concepts
What the administrator looks for in content during review