1. Campaigns

2. WARM UP
Go on your phones and research the kinds of political ads and commercials were used during the most recent presidential election. Write down your thoughts about the kinds of things you see.

3. Why are there campaigns?
To get us to vote
To win office
Candidates spend A lot of money running campaigns. Why?
Flights, reservations, speeches, meetings, rallies, etc, tv ads, posters, etc.

4. IT’S ALL ABOUT IMAGE VOTERS WILL PLACE A LOT OF CONFIDENCE IN ADS
THIS MEANS THAT THEY BELIEVE THE IMAGES THEY SEE
WHAT KINDS OF IMAGES ARE ON ELECTION ADS?
Positive? negative?

7. Where does their money come from?
Political action committees (PACS)
Private donors
Political parties
fundraising

8. Does campaign spending have anything to do with winning?

9. 1960 – Kennedy, spent $.2M less
1964 – Johnson, spent $7.2M less
1968 – Nixon, spent $13.8M more
1972 – Nixon, spent $31.4M more
1976 – Carter, spent $1.6M more
1980 – Reagan, spent $8.7M more
1984 – Reagan, spent $.8M more
1988 – Bush Sr., spent $2.7M more
1992 – Clinton, spent $10.5M more
1996 – Clinton, spent $48.6M more
2000 – Bush Jr., spent $66.2M more
2004 – Bush Jr., spent $22.3M more
2008 – Obama, spent $520.7M more
2012 – Obama, spent $254M more

10. 2016 campaign spending & fundraising
Clinton raised $1,191m, spent $1,184m
Trump raised $646.8m, spent $616.5m
Where did they spend their money?
Clinton > tv advertising, trump > campaign expenditures

12. Project time! (WHAAAAT???!!!)
That’s right! We’re going to do a supercalifragilisticexpialidociously fun project!
What we need to do: get into groups no less than 3 people, and no more than 4 people!
I will explain the rest (and hand out papers and stuff)