1. Make Web Not War /Web Say(Hello); to the Microsoft Web Platform
Introducing: The Microsoft Web Platform
Lauren Cooney
GPM, Web Platform & Standards
Twitter: lcooney
/Web
Microsoft Confidential

2. What is the Microsoft Web Platform?
A powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications.

3. Today’s Web Ecosystem Constantly changing and evolving entity
Development Ecosystem in Changing
Cost & Friction Reduction Are Key
Focus on Building Blocks rather than From Scratch
Applications are now “good-enough” for businesses – both large and small

4. Built to work with YOU in mind
The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by the Fortune 500, used by millions of individuals.
Built to work with YOU in mind

5. Simple discovery and install free web stack and Web App Gallery apps
The Microsoft Web Platform is a powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications and solutions.
Microsoft Web Platform Installer:
Simple discovery and install free web stack and Web App Gallery apps
Servers
Tools
Technologies
Can’t We All Just Work Together?
Design and development integration for
pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:

6. Window Web App Gallery

7. The Four Pillars of the Microsoft Web Platform
Vision for the Future:
The Four Pillars of the Microsoft Web Platform
Community
Applications
Marketplace
One-Stop
Shop

8. An Active Community with Growth Potential
It’s all about Communities
Developers and End-Users that are active participants in various communities; using web products to create and extend applications, build websites and other solutions, and donating knowledge back to the ecosystem #1
An Active Community with Growth Potential

9. Many, Many (great) Applications
Everyone Likes Re-use:
Developers and end-users want applications, code, and feature abstractions so that they don’t have to build everything from scratch – or they can just download applications/ turn-key solutions for their business. #2
Many, Many (great) Applications

10. Marketing & Distribution: Developers and Partners who build and/or customize applications want a customer distribution pipeline, so they don’t have to exert their efforts on marketing #3
A Thriving Marketplace

11. #4 A One Stop Shop Full end-to-end solution:
Successful Web Platforms provide developers with one location to build, sell, download and deploy their applications, all in one secure environment with many different options for tooling, languages, and growth. #4
A One Stop Shop

12. Powered by The Microsoft Web Platform
GREAT EXPERIENCES
Powered by The Microsoft Web Platform

13. © 2008 Microsoft Corporation. All rights reserved
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Built to work with YOU in mind
The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by Fortune 500’s, used by millions of individuals.
Built to work with YOU in mind