1. Mythbuster Format
Great for commonly accepted or popular solutions that don’t really work.

2. Common assumption
State the common assumption in clear language

3. Test the idea #1
Does the common assumption hold up to this test?

4. Test the idea #2
Does the common assumption hold up to this test??

5. Myth busted?
Is it busted?
How do you know?

6. Alternative assumption
What did the tests point to as a better assumption?
This is where your proposed solution should be the “better assumption”

7. Why is it better?
How it holds up to test 1

8. Why is it better?
How it holds up to test 2?

9. The ask
Why your project needs to be funded - to implement your solution because it’s better than the common assumed method of doing things.