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Style You need to demonstrate knowledge and understanding beyond undergraduate level and should also reach a level of scope and depth beyond that taught.

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Presentation on theme: "Style You need to demonstrate knowledge and understanding beyond undergraduate level and should also reach a level of scope and depth beyond that taught."— Presentation transcript:

1 Style You need to demonstrate knowledge and understanding beyond undergraduate level and should also reach a level of scope and depth beyond that taught in class. All work must be presented in an appropriate academic style and format.

2 Style SBA individual Reports should culminate in a critical evaluation of the extent to which the research that has been surveyed in your literature review is useful to managers and key decision makers (e.g. policy makers). Is the research prescriptive? Is the research designed for practice? Is the research about practice? What are the implications for management education? What future directions should the research take?

3 Style Academic style does not just refer to the clarity of expression, grammar, use of citation and referencing but relates to a clearly structured approach to form a precise analysis and critical evaluation.

4 Identifying a topic questions
Almost without exception the starting point is too ambitious and lacks focus – you are constrained by time, resources and the word limit! The best place to start is to choose a topic that particularly interests you e.g. marketing experience goods, joint ventures, organisational culture, strategy as practice, managing diversity

5 Identifying a topic/research questions
SBA: Your starting point should be to identify whether there is sufficient literature and/or what your focus will be You may need to focus on a particular aspect of the literature where there are a significant number of research papers investigating your topic e.g. you could choose a specific context or aspect of theory You should aim to review between 30 and 40 research papers

6 The Proposal - SBA The proposal shows that you have identified a body of literature that is sufficiently large to provide a good basis for a review, but not too broad so as to lack focus and be unmanageable In the proposal you should be able to discuss seminal works in your field and give a broad overview of the types of research that have been undertaken i.e. methodologies You will need to explain why this body of research is noteworthy

7 Types of Literature Review - NARRATIVE
A narrative literature review is interpretive-qualitative in nature and identifies gaps or inconsistencies in a body of knowledge. It critiques and summarizes and analyses a body of literature and draws conclusions about the topic. For the SBA report the conclusions you draw will be related to the usefulness (or not) of the literature review for practice. Managers Policy makers Management Education Future research

8 Types of Literature Review - SYSTEMATIC
A systematic review is a piece of research in its own right and, by its nature, is able to address much broader questions than single empirical studies. Systematic reviews are characterised by a systematic search process to locate studies which address a particular research question.

9 Types of Literature Review
Please note that these two types of literature review are NOT mutually exclusive. The main difference is that the systematic review addresses a specific research question(s) and is arguably more challenging. Unless you have prior experience of writing a systematic literature review, the narrative literature review will be the most appropriate option for you It is worth noting that in the literature review you ARE NOT REQUIRED TO DEVELOP A PERSUASIVE ARGUMENT! It is purely an appraisal of the extent and nature of research that has been done in a particular field.

10 Literature Review You are NOT describing or explaining a topic
You are NOT applying any frameworks or theories You are NOT developing a methodology You are reviewing the characteristics of research undertaken on a specific topic, for example: Key themes Theories Context Methodology Key Findings; and for the SBA - implications for Managers, Policy Makers, Management Education, Future Research Please refer to the example literature review on New Product Development as a guide

11 Discussion Exercise You have been provided with an example narrative literature review to use as a guide: In pairs please discuss the following: Table 1 on page 347 – how would you go about starting to organise the research papers on your topic into themes or categories? Tables 1, 2 and 3 on pages 349, 355 and 360 – what do these tables represent? How were they constructed? Please refer to Table 3 on page 355 – produce a summary evaluation of the contents of the analysis shown on this table in the form of a short paragraph Please note: For your literature review you are advised to adopt a similar procedure: Identify themes or categories Analyse each category Write an evaluation of your analysis of each category

12 The Proposal SBA – 600 words excluding appendices and references This proposal will not be marked. However, it is an essential part of the process and needs to be completed to a high standard. Having a valid proposal approved by your supervisor should go a long way to ensure that you have a viable project leading to a successful outcome.

13 Structure of the SBA proposal
Explanation of topic and definitions of key concepts Background to the topic providing a brief overview Systematic Review - Clear aims and objectives/ research question(s) Narrative Review – Clear indication of why this topic is of interest A clear and detailed indication of sources of literature and an explanation your literature review search strategy Justification of the review - from an academic perspective (identification of key controversies and debates in the literature) and a practical perspective (implications, if any, for management practice, policy makers, management education, future research) Plan of work

14 SBA Proposal Template Title Introduction A clear explanation of the topic An indication of why the research relating to your topic is worthy of reviewing Justification for Review Topic 2-3 paragraphs giving a broad overview of the research into your topic that includes an indication of seminal works in your area. An excellent proposal will demonstrate a grasp of the key debates and controversies in the literature. You can include an indication of theoretical frameworks/concepts; types of methodology; key findings and an indication of any limitations or shortcomings in the research to date.

15 SBA Proposal Template/…
Methods An indication of your literature search procedure e.g. literature search strategy including key words, target journals, main sources, how you will assess what to include and what to exclude, how you will assess quality – please avoid GOOGLE RUBBISH – your literature should be high quality and peer reviewed material only. If in doubt, consult the library, who will be happy to help. A plan of work.

16 References A minimum of 6 and a maximum of 10 key references at this stage should normally be enough to convince the reader that you are knowledgeable about the topic area. A good proposal will have identified and referred to the ‘seminal’ literature in the field e.g. Barney (1991) and Peteraf (1993) are considered to be examples of seminal works in the resource-based view of the firm


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