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India Online Landscape 2011 Profiling online Indians as internet users and consumers.

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Presentation on theme: "India Online Landscape 2011 Profiling online Indians as internet users and consumers."— Presentation transcript:

1 India Online Landscape 2011 Profiling online Indians as internet users and consumers

2 Whats new this year! Estimate of internet users universe includes those accessing internet on their mobile phone Users also profiled as consumers of a variety of products and services (FMCG products, Wearables, Household & Kitchen durables, Automobiles, Banking services, Mobile and Travel services) Data updates (except internet users universe estimates) to be available on quarterly basis

3 Most recent and comprehensive estimates of Internet user-ship in India User-ship estimates based on a land survey conducted among 201,839 individuals spread across all 4 regions of the country between Apr-Mid June 2011 (covering 32,876 households in 104 cities and 15,889 households in 766 villages). Estimates cover both regular and occasional users as well as both computer and mobile based internet users Insightful understanding of net usage behavior and preferences of regular online Indians Findings on net usage dynamics, online activities undertaken, website preferences and consumption and lifestyle preferences are based on an online survey conducted between Mar-Mid June 2011 among 12,425 active internet users from Juxts own online panel of 180,000+ internet users. Quarterly updates will also have 10,000+ sample per quarter Understanding of online Indians as consumers and not just as faceless net users Includes their socio-economic status, consumption preferences of a variety of products and services, online shopping behavior and website and media preferences reported on the most used basis. Website preferences captured for over 40 online verticals/domains and brand preferences for over 50 product/service categories Study Overview

4 This years annual land survey was conducted between Apr-Mid June 2011 to profile and estimate internet users in India. The survey covered towns and villages of all population strata in all the mainland states and union territories in India (covering all the key, and 80 of the total 88 regions in India as per latest classification by NSSO) The selection of towns and villages was done to attempt a best possible but a practical geographical coverage of the Indian population. The sampling within the selected towns was done on 2-stage random basis (firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of the randomly selected polling booths) ; village sampling was done on systematic random basis (selection of every n th house in the village) Net usage dynamics, usage behavior and website preferences were captured from the actual internet users in an online survey using Juxts own 180,000+ member Internet User Panel ( The online panel and survey data was made representative of the entire online Indian population ( and not just of the online panel members or those surveyed) by using demographic weights of internet users as derived from the land survey Representation weights were derived and applied on 5 demographic parameters – zone, urban district/ village class, SEC, gender and age, while correction was also made for preferred language of reading. Only authentic Govt. of India base-level population statistics were used for this purpose (NSSO/Census) Methodology

5 Topline Findings

6 Active Internet users in India stand at 65 million ( 28% from 51 million last year) 61 million regular users (46 mn urban users, 16 mn rural users) Internet reaches 29 million Indian households (avg. users per household up marginally at 2.23) Covers 11.3% of all Indian households and 5.4% of all Indians (13% urban, 2% rural) Over 4 in 5 are daily users. Daily users base grew faster, at 33% * Active internet users = who have used the internet in last one year, Regular internet users = use internet at least once a month Growth is back!

7 Access up from all places (avg. place of access up at 2.23 from 1.76) Home is the single largest place of access (58%), and the most preferred place of access (43%). Only Home and transit show growth in usage on preferred place basis Growth largely PC driven (access on mobile phones still only among 1 in 4 internet user) Mobile adding only depth of usage (8 out of 10 mobile internet users are dual users, only mobile based usage a lowly 3% - 1.8 million users) Overall, internet growth noticeably more in metros and urban uptowns Multi-access, but mobile internet hasnt taken off

8 Online Activity % Internet Users Undertaking % Change From last Year Emailing95% +1% Search or buy non-travel products76% +33% Web info search (text, images)74% - Download music69% -3% Job search62% +6% Social networking61% +8% Search or buy travel products59% +25% Instant messaging/chatting57% +1% PC to mobile SMS54% -2% Pay bills online51% +22% Visit local Indian language websites29%+2% Average number of online activities undertaken per person – 18 (+1) Popular Online Activities – Top 10 Search, Interactivity, Entertainment and Shopping

9 Most Used Websites – By Verticals VerticalTop Website% Use (Among Vertical Users) % Use Most (Among Vertical Users) Generic Portals (all-purpose websites)Yahoo, Google84%, 84%(Google) 51% EmailingGmail92%61% Instant MessagingGtalk/Gmail73%51% Job SearchNaukri78%57% Online NewsGoogle61%32% Online Travel BuyIRCTC81%66% Online GamesFacebook51%30% Online Buying (Non-Travel)Ebay49%31% Real Estate99acre64%(Google) 36% Business & Financial NewsGoogle55%36% Online Share Trading (Trading)Sharekhan50%30% PC to PC Net TelephonyGoogle/Gtalk89%52% PC to Telephone Net TelephonyGoogle/Gtalk69%(Yahoo) 46% PC to Mobile Messaging (sms)Way2sms79%59% Net bankingICICI Bank49%21%

10 VerticalTop Website% Use (Among Vertical Users) % Use Most (Among Vertical Users) MatrimonyBharatmatrimony80%56% Friendship/DatingFacebook80%48% Share/upload PicturesFacebook77%45% Social NetworkingFacebook87%59% Professional NetworkingFacebook73% (Orkut) 36% Share/upload VideosFacebook69%(Youtube) 43% Non-cricket SportsEspnstar60%34% Cricket contentYahoo Cricket65% (Cricinfo) 37% Cinema contentGoogle64%43% Watch VideosYoutube89%78% Financial Info & QuotesMoneycontrol47%27% Buy/Rent Movie CDEbay64%(Sify) 37% Mobile contentGoogle52%33% Book Cinema TicketsBookmyshow16% Download MoviesTorrentz63%49% Download MusicSongspk62%47% Most Used Websites – By Verticals

11 VerticalTop Website% Use (Among Vertical Users) % Use Most (Among Vertical Users) Listen/stream MusicYoutube60%27% Share/Upload MusicYoutube69%50% Health & Lifestyle ContentGoogle75%45% Online Education and LearningGoogle76%52% Astrology 46%34% Screensavers/WallpapersGoogle72%50% E-greetings123greetings77%67% Search Locations/MapsGoogle94%85% Search for Higher Education InfoGoogle87%79% Online TutorialsGoogle64%43% Search/Buy BooksGoogle74%58% Most Used Websites – By Verticals

12 4 out of 5 internet users shop online (search or buy online), translating into a 50 million strong online consumer base 17 mn of these online shoppers (or 29% of all internet users), also buy online - 70% from 10 million last year Online buyers of non-travel products (13.5 million) outnumber travel ones (8.6 million) Most bought non-travel products were mobile phones & accessories (56%), computer hardware and consumer electronics (35% each) and movie tickets (30%). Most bought travel products were train tickets (83%) and air tickets (58%) Online buying picking momentum!

13 Almost 2/3 rd of all internet users are employed (up by 7%), and 71% of the employed ones head of their households 2/3 rd of online Indians belong to SEC A,B and C, with claimed average monthly family income of ` 18,720; 1 in 4 have a credit card Female user-ship inch up further at 27% (but housewives segment declines) 25-35 years user segment grows further as the single largest online age group Almost half the online Indians head their HH

14 Product Category % Internet Users Owning/Using Product Category % Internet Users Consuming (Currently own/use)(Bought and consumed personally in the last 3 months) Car14%Noodles55% Motorcycle / Scooter40% / 10%Milk Additives58% PC/Laptop61%Potato Chips62% Mobile Phone93%Biscuits71% TV82%Ketchup/Sauce43% Fridge62%Tea / Coffee74% / 64% Camera51%Soft Drinks60% Ipod/Mp3 Player26%Fruit Juice53% Microwave29%Bottled Water42% AC21%Chocolates73% Saving Bank Account83%Hair Oil72% Credit/Debit/Cash Card45%Shampoo76% Life Insurance45%Fairness Cream33% Medical Insurance21%Deodorant47% Jeans65%Toothpaste81% Readymade shirts58%Soap bars62% Watch63%Face Wash49% Jewelry36%Moisturize / Body Lotion36% Their Consumption Lifestyle

15 9 out of 10 home and office based online Indians log on to the net daily Almost half of all home based net users are heavy users of internet (spending >2 hours a day on weekdays). Less than 1 in 3 of them spend that kind time on other media Net surfing is among top 3 favorite indoor entertainment for 3 out of 4 of them 9 out of 10 of them (86%) use some social media (networking, communities, blogs, tweets, reviews) Listening to music, cinema (largely Indian) and gaming are their biggest hobbies Internet is intrinsic to their lifestyle

16 Report Details & Price

17 Like in 2010, all the India Online reports are available as query-based online datasets with findings presented as tables/graphs/charts (no PDF reports anymore) There is an overall level dataset, called India Online Universe, with findings presented on the base of all internet users In addition, there are a series of supplementary datasets with each dataset presenting findings at a specific category or user segment base level (here the sample base is the subset of internet users belonging to a specific user segment like women, youth, SEC wise, town type wise, etc; or undertaking a specific online activity like emailing, social networking, job search, etc. The supplementary dataset outlines the internet usage behavior and preferences of these subsets of internet users only) Reports Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey

18 Juxt India Online Syndicated Datasets Overall Internet User Level Dataset All Internet Users – Demographics, Psychographics, Internet Usage, Media Usage India Online Universe Online Verticals Datasets Generic Portals Online Shopping Job Search Matrimony Social Networking Emailing Online News Online Sports Content Financial Info Search Non-travel products Online Share Trading Net Telephony Online Games Online Music Online Real Estate Mobile Content Download Professional Networking Cricket, Other Sports Picture Sharing Download Videos Download Movies Search Engine - English Search Location/Maps Book Movie Tickets Astrology Online Travel Car & 2-wheeler owning net users Auto Owners Online Social media users on the net Online Lingua Investors Online Consumer Segment Datasets Youth Online 13-24 year old internet users Women Online Women internet users Urbanites Online Net users by their SEC profile Online Socialites Students on the net Rendezvous Online Net users by place of access Speed Online Net users by type of connection Online City Line Net users by town classes CC Online Credit card owners as net users Techie Online IT Professionals on the net Students Online Net users as financial investors Vernacular language net users Corporate employees on the net Corporate Online Mobile & Online Net users using internet on mobile phones

19 Pricing * * 10.3% service tax extra * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Universe Dataset (All India, Urban/Rural) Master Dataset (All India, Urban, Rural, State-wise, Town class-wise, Village class-wise, Top 20 urban districts individually) Annual Dataset Only Annual Dataset + 3 Quarterly Updates Annual Dataset Only Annual Dataset + 3 Quarterly Updates Base Datasets Only (All net users) ` 150,000 ` 300,000 ` 250,000 ` 500,000 Any Single Segment / Vertical Dataset Only ` 150,000 ` 300,000 ` 250,000 ` 500,000 Base Dataset + Up to 5 Segment / Vertical Datasets ` 300,000 ` 600,000 ` 500,000 ` 750,000 Base Dataset + Over 5 (max. 15) Segment / Vertical Datasets ` 450,000 ` 900,000 ` 750,000 ` 1,050,000

20 Payment Terms : 50% advance, 50% after delivery of all datasets/reports Delivery Timeline : Base Datasets (India Online Universe / India Online Master Dataset) Week of 18 th July 2011 : Supplementary (Segment / Vertical) Level Datasets 2 days per dataset thereafter from date of order : PowerPoint Report 1 week per dataset report thereafter from date of order Reporting Format : Query access based online dataset Payment Terms & Delivery

21 Information Coverage

22 Size Estimates of Internet Users in India (All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts) Total internet using households, No. of internet users per household, Total Internet using individuals Regular internet users (at least once a month) versus occasional internet users Users accessing internet from only mobile, only computers, both mobile and computers Geographics of Internet Users Region, State, Urban/Rural area, City Type/Village Type, Top individual urban districts Personal Demographics of Internet Users Gender, Age, Weight, Height, Marital Status, Generational classification by age, Status in the household (CWE or other earning member or dependent member of the household) Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading Personal Psychographics of Internet Users Current Priorities & Aspirations: Most important priorities in life currently, Parameter that defines status in the society for them Current & Pastimes: Current hobbies and interests, Favorite indoor and outdoor activities/pastimes, India Online Landscape Dataset (Information Coverage)

23 Other entertainment/outing activities undertaken regularly, Current living celebrity look up to Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports, food and clothing Personal Consumption Lifestyle Orientation Enthusiasm towards shopping Factors give preference to when deciding place of buying Attributes give importance to most when buying products and services Personal Consumption Preferences Whether use/avail of the following products and services, along with brand used: Banking & financial services - saving bank account, life insurance, medical insurance, owns a credit card with card type owned, whether owns a Demat account and invests in financial instruments Processed foods & beverages - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn Flakes/Oats, Frozen Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits, Chocolates, Toffees/Candies, Mouth Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks, Fruit Juice, Bottled water, Squashes/Concentrates Personal care products – Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil, Hair gel, Hair color, Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant, Perfume, Face wash, Face cleansers, Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid soap, Hand sanitizer gel, Toilet paper India Online Landscape Dataset (Information Coverage)

24 Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade suit, Shoe, Innerwear Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel stay, holiday package Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the house Whether order Pizza for home delivery Personal Mobile Usage Behavior Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service provider name, Services subscribed to, Handset brand, Price of handset and features present on this most used handset Personal Media Usage Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and Magazines Daily duration of usage during weekdays and weekend for each of the media used Most watched TV channels by genre of channels, most read newspaper and magazines, most listened to radio channel India Online Landscape Dataset (Information Coverage)

25 Households Socio-Economic Profile Family classification by lifecycle stage, Family size Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE Education, Conventional SEC classification Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income, Ownership status and size (carpet area) of house living in Durables and Kitchen wear owned in the household - House, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, Home theater, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game Player, Inverter/UPS, Electric iron, Geyser, Water purifier, Food processor, Toaster, Sandwich maker, Electric chimney India Online Landscape Dataset (Information Coverage)

26 Net usage status and dynamics Years of experience in using the net, Place of access (home, place of work, cyber café, transit, choupal/gram panchayat) Net usage details by the most preferred place of access – frequency of usage, duration of usage, speed of connection Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) Popular languages of internet usage, most used websites for each of these languages Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review products, use twitter, upload content online, etc. Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse directly, Push mail), internet activities undertaken on the mobile phone, reasons for not using internet on mobile where applicable Online shopping behavior (Only in Online Travel and Online Shopping Dataset) Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Online payment modes used Motivations of buying online and problems faced while buying online India Online Landscape Dataset (Information Coverage)

27 Popular online activities undertaken and most used websites Most used generic website/portal Whether undertake, and the most used website for each of the following online activities: Emailing Instant Messaging/Chatting Use Emailing on Mobile Follow Tweets Info Search (English) Location/Map Search Job Search Travel Search/Booking Real Estate Info Online Shopping (other than travel products) Search/Buy Books General News Business/Financial News Financial Info (rates, quotes, etc.) Net Banking Online Share Trading PC to PC & PC to Phone based Net Telephony PC to Mobile messaging (SMS) Matrimonial Search Dating/Friendship Social Networking Sharing Pictures Sharing Videos Watch Videos Professional Networking Pay Bills Online Gaming Stream/Listen to Music Download Music Download Movies Cricket Content Cinema Content Non-cricket Sports Content Book Movie Tickets Download Mobile Content Educational Info Search Health & Lifestyle Info Online Education/Tutorials E-greetings Astrology Online Communities India Online Landscape Dataset (Information Coverage)

28 Contact Details Address : 7, Kehar Singh Estate, Westend Marg Lane 2, Said-ul-Ajaib, New Delhi – 110030 Telephone: +91-11-29535098, +91-9811256502 Contact Person: Sanjay Tiwari Email: Website:

29 Thank You!

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