Presentation on theme: "Page 1 Sport and i-Gaming Conference Bringing together 888.com & Seville FC London 20 th September 2006 Kenneth Asquez LLM Sports Law Sports & Media Management."— Presentation transcript:
Page 1 Sport and i-Gaming Conference Bringing together 888.com & Seville FC London 20 th September 2006 Kenneth Asquez LLM Sports Law Sports & Media Management (Intl) Ltd
Page 3 Agenda Executive Summary Sevilla FC-The Club 888.com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions
Page 4 EXECUTIVE SUMMARY FOUNDATIONS A match of leading brands to create a win- win situation SMILEs ability to balance the Anglo Saxon & Latin Business Models and Languages Leading international Brand with the objective to be THE leader of the pack Growing global ambitions Strategy to have a brand presence in many countries 100 year history- Centenary 2005 Top team in Andalusia (Population of 7.5mln.Huge British Expat Community) Top Six Team in La Liga de las Estrellas
Page 7 888 Holdings PLC Global Market Leader 888 Holdings PLC Global Leader in online gaming Looking to brand the company in several countries I am delighted to announce another European sports sponsorship so soon after our recent Toulouse agreement. Sevilla is a fantastic club in one of Europes most exciting leagues and we are thrilled to be associated with them. Investment in our brand is inextricably linked to our success and I look forward to the benefits I know these new sport sponsorships deals will bring John Anderson CEO of 888.com on the announcement of the sponsorship deal with Sevilla FC.
Page 8 THE CULTURE IN SPAIN & GIBRALTAR … not all sun and sangria.
Page 9 Executive Summary Sevilla FC-The Club AGENDA
Page 10 SEVILLA FC BUSINESS MODEL SPORTS ACTIVITY MEDIA/FAN IMPACT BUSINESS ACTIVITY Win Trophies Cost Control Sound finances Sign leading Players at knockdown prices Build and strengthen a global fan base Recognition in the media, vIewership New and Growing Revenue Streams Value for sponsor Activation of sponsorship Build and strengthen Global Fan Base Media recognition, vIewership SPORTS ACTIVITY
Page 13 SPORTS ACTIVITY OUTLOOK FOR THE WAY FORWARD Source: ladbrokes.com, 01.08.05 UEFA CUP BETTING ODDS SPANISH LEAGUE BETTING ODDS SFC is favourite for the UEFA Cup. Source: eurobet.com, 01.08.05... and to challenge the Real Madrid/FC Barcelona domination of the Spanish League … and experts (bookmakers) agree that SFC has set the basis for continued success, nationally and internationally. Source: ladbrokes.com 15.09.06 Source: ladbrokes.com, 15.09.06 UEFA Cup 2006/07 SELECTION SELECTION Click here or on ODDS to change view order ODDSBET NOW OR ADD TO MULTIPLE Sevilla 8/1 Schalke 10/1 Tottenham 12/1 Ajax 16/1 Bayer Leverkusen 16/1 Marseille 18/1 Palermo 20/1 Football - Spanish - Tournament Betting Primera Liga 2006/07 SELECTION SELECTION Click here or on ODDS to change view order ODDSBET NOW OR ADD TO MULTIPLE Barcelona 2/5 Real Madrid 5/2 Valencia 10/1 Sevilla 16/1 Atletico Madrid 40/1
Page 14 SPORTS ACTIVITY SFC PLAYER PROFILE The backbone of a young, balanced, global team, signed long- term 2010, ensures long-term competitiveness & international exposure Hinkel Regular German International. Poulsen National Icon in Denmark Alves, Renato & Luis Fabiano. Regular members of the Brazil National Team Navas, Navarro & Puerta Youth and Experience personified Maresca Only Italian to star in La Liga in the last decade Chevanton. National icon in Uruguay
Page 15 AGENDA Executive Summary Sevilla FC-The Club 888.Com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions
Page 16 MEDIA/FAN IMPACT DEVELOPMENT OF FOOTBALL ON TV While broadcasting time for football increases (predominantly due to background stories and interviews), the total audience slightly recedes, reflecting increased exclusivity of pay-TV. Source: IFM Soccer Yearbook 2005. Countries: Spain, France, Italy, Germany, UK, Switzerland, Netherlands. FOOTBALL COVERAGE 14.686 12.406 Broadcasting and Actual playing time (hours) Cumulated Audience in Europe (millions) REACH 03/0404/05 Non-playing time: background stories, interviews, fan stories,.. Actual playing time Total broadcasting time 03/0404/05
Page 17 MEDIA/FAN IMPACT COMPARISON OF THE PREMIERSHIP AND LA LIGA La Liga reaches more viewers in its home country... Source: IFM Soccer Yearbook 2005. COVERAGE OF PREMIERSHIP V LA LIGA 1.724 2.537 Broadcasting and Actual playing time (h)Cumulated Audience in home country (millions) REACH OF PREMIERSHIP V LA LIGA Non-playing time: background stories, interviews, fan stories,.. Actual playing time Total broadcasting time UK Spain Europe Average Impacts UK Spain
Page 21 AGENDA Executive Summary Sevilla FC-The Club 888.com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions
Page 22 Why SMILE was Chosen Due to our ability to balance the Anglo Saxon and Latin Business Models & Languages Brief: Find a trustworthy and stable Club that seeks Brand Awareness and Loyalty, in order to reinforce 888.coms strategy of maximising the companys awareness in multiple international markets. Branding on television is very important to 888.com.
Page 23 Why SMILE was Chosen The client and not the company will be in the spotlight Dedicated team of professionals with a thorough understanding of the Spanish Culture and Language whilst working and educated within the Anglo Saxon model. We are based in Gibraltar, which has a strong international reputation as a well regulated finance centre and has excellent communications.
Page 25 INSTANT WORLDWIDE MEDIA EXPOSURE … the way Sevilla demolished FC Barcelona in the UEFA Super Cup Final gained 888.com vast national and international Front Page Exposure … the way Sevilla demolished FC Barcelona in the UEFA Super Cup Final gained 888.com vast national and international Front Page Exposure 888.coms profile will undoubtedly continue to raise with such a Winning Team