1. Business Communication Of KFC (KFC Bangladesh served by Transcom Foods Limited)
Prepared By:
NAME ID
Md. Mohiuddin
Fahad bin Hossain
Mahmudur Rahman
Nazmus Sakib Siam
Md. Rakibul Hasan Shagar
Tahsinur Rahman
Md. Shafikul Islam

2. Introduction Kentucky Fried Chicken- KFC
Chicken based world greatest fast food chain
Formed in USA and now have more than thousand of franchise in different location across the world
Transcom Foods brought KFC franchise in this country in 2006 having more than 10 outlets across the country at present
The license losing gossip is creating a huge negative impact on their business

3. Introduction

4. The mobile court headed by executive magistrate Md Moshiur Rahman fined KFC on charges of selling date expired goods and using adulterated oil in different food items while Pizza Hutt was fined for using two chemicals, bolognaise sauce seasoning and extreme seasoning, which have no BSTI approval and license, an official release said.

5. Company Overview
KFC formed by Colonel Harland Sanders in 1930 having trademark ‘finger lickin great’
Specialty in fried chicken
There are outlets in different 120 nation
Bangladesh got KFC in 2006 through Transcom Foods

6. Purpose Statement
Despite of bad reputation, How KFC (Kentucky Fried Chicken) in Bangladesh managed to increase sales?

7. Hypotheses Ho 1. People do not used to dine KFC.
Ho 2. KFC’s brand image does not plays a vital role to keep their sales up.
Ho 3. KFC is not maintaining its quality just same as before.
Ho 4. Logo of KFC does not influence you to dine there.
Ho 5. Activity of employees is very poor.

8. Research Methodology . Primary data: 30 sample size asking 16 question
Secondary data: Online materials
Manager’s Interview

9. Primary Data Analysis

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25. Recommendations Still has its fame a bit
Food quality should be improved
Still now in market because of brand value
Have some loyal customer which should not be lost
Should start promotion to gain back previous market position

26. Conclusion
Hopefully KFC will gain its lost reputation back having their own standard as they used to have. So far they did quite well in this country. In near future they again going to have that reputation back by not only their logo but also with their food quality.

27. Thank You For Your Attention