Presentation on theme: "The Future of Sport Tourism Managing and Developing the Sport Tourism Profession Tom Robinson Senior Lecturer Hanze University Groningen."— Presentation transcript:
1 The Future of Sport Tourism Managing and Developing the Sport Tourism Profession Tom RobinsonSenior LecturerHanze University Groningen
2 THE EMERGENCE OF SPORT TOURISM One of the fastest growing sectors of the global travel and tourism industry.Value in 2003 as high as $51billion, equivalent to 10 per cent of the global tourism market.By 2011, travel and tourism is expected to be more than 10 per cent of global GDPThe economies of cities, regions and even countries around the world are increasingly reliant on the visiting golfer and skier or the traveling football, rugby or cricket supporter.Source Nov Sport Business report (900 Euro) sportbusiness.com
4 Sports-related travel is a $182 billion industry, generating over 47 million hotel room nights annually.Sports related corporate incentive travelTeam and sports event participation travelFamily and sports spectator travelAdventure and sports fantasy travel
5 Sport TourismSport is regarded as the world’s largest social phenomenonTourism is the world’s biggest industryIs SPORT TOURISM greater than the sum of its parts?
6 Areas to address: Academic scientific research and scholarship Education: curriculum / specialist courses. Body of knowledge ?TrainingProfessional organisationsPolicy strategyTrends in Tourism and SportTechnology
7 Conceptualisation of Sport Tourism What is Sport Tourism3- dimensional concept involving sport and tourism? (Delpy, L.1998 )Travel to play sportTravel to watch sportTravel to sport attractions…..but what about….Vacations where sport is secondary motivation
8 SPORT TOURISM. Hard definition. Soft definition SPORT TOURISM Hard definition Soft definition passive or active participation at a Primarily active recreational competitive sporting event participation in sportNational / International events “Fun Runs”Rotterdam Marathon Hiking / walkingOlympic Games Skiing / SkatingSoccer matches Cycling toursWimbledon CanoeingInternational cricket Disney World of Sports / Fantasy CampsTOURISM SPORTSoft definition Hard definitionVisitors who engage in some minor Tourists who as a secondary form of sport or leisure; their reinforcement passively orparticipation is purely incidental actively participate in sport Mini-golf Landal Green ParksBowls Centre ParcsSwimming Halls of fameTennis court hire Sports CruisesRowing / Punting Sport museumsPool / snooker Stadia ToursDiagram 1: A consumer classification of sport and tourism (Robinson & Gammon 1997)
9 Sport or Sports Tourism? Parks et al point out when discussing the differences in Sport and Sports management:“Sports implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball, and gymnastics - items in a series that can be counted. Sport, however, is a collective noun that includes all activities that meet the criteria, not just a few that may be placed on a list” (Parks et al, 1990:6).Therefore Sports Tourism focuses upon competitive sporting travel, whereas the term Sport Tourism is a far broader concept which embraces sport as being both recreational as well as competitive; both institutionalised and transitory (Gammon and Robinson 1999)
10 Academic perspective Journals ESMQ, Sport in Society Journal of Vacation MarketingJournal of Sport TourismServing the trade and academic community1995 →2003 electronic, hard copyJournal of Sport and TourismRenamed and repositioned - academic
11 Academic perspective Body of knowledge Educational programmes Training coursesSport Tourism International Council
12 THE TEN IMPORTANT WORLD TOURISM ISSUES FOR 2008 Safety and Security in TourismBest Practices for Managing Sustainable TourismNew Developments in e-commerce tools in TourismTourism Policy and PlanningTourism Education and TrainingEffect of Climate Change on TourismInfluence of the World’s Economy on TourismMarketing Quality Tourism Products and ExperiencesPartnerships and Strategic Alliances in TourismImpact of Natural Disasters and Health Concerns on TourismSource: Edgell, D. 2008
13 Future TrendsThe increasing development of individual sports as opposed to collective sportDiversification of sport participation modelsExaggerated segmentation of sport disciplinesAdaptation of sports activities to the constraints of urban lifeDevelopment of a mythology of adventure in a natural environmentPolitical trendsGlobalisationSocio-demographic trendsHinch and Higham 2004
14 New motivations for tourists According to World Tourism Organization (WTO), two significant travel trends will dominate the tourism market in the next decade :Mass marketing is giving way to one-to-one marketing with travel being tailored to the interests of the individual consumer.A growing number of visitors are becoming special interest travellers who rank SPORT as one of the top 10 reasons for travelling.
18 Sydney, 23 September 2000. View of the start of the women's mountain biking event
19 Changes in TOURIST interests OLD TOURISTSLie in the sunGet sunburntLike attractionsNo special interestsEat in hotel dining roomNEW TOURISTSGet up and get activeKeep clothes onTry out local food and drinksLike sportsSpecial interestsPoon 1993
23 What is an Experience?“An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event”Pine and Gilmore (1998)
24 Increasing sport event calendar 1970 – 552004 – 35,000Bigger and more of them
29 Assen Circuit new Attractions a hotel with conference facilitiesa retail business buildinga motor café with adjacent bowling centrea fun factory / game halla flight simulatora go-cart centre with an adjacent sports car assembly facilitya motorcycle experience centre, including a motorcycle museuma fitness aqua wellness and spa centrefacilities that support the racetrack
31 Wimbledon MuseumThe state of the art museum features exhibits and artefacts never seen before, as well as audio guides in eight different languages.
32 McEnroe's Ghosta scene from Wimbledon's past. In a recreation of the 1980s Gentlemen's Dressing Room, a ghost-like image of John McEnroe appears and takes you through a tour of the normally off-limits area
34 Emerging markets CHINA Table tennis Football Badminton Gymnastics Diving
35 Summary Remarkable increase in opportunities in sport tourism People focused professionSpecific knowledge and skills neededEducation and training programs are relatively rareMore research needed - profilingSector needs professionalism - linked to quality of experienceRecognition needed from academia / industryBody of knowledge needs to be developedNeed to develop links between academic institutions and industry to meet present and future targets for trained professionals in sport and tourism.The development of new courses to meet the needs of the specialist sport tourist and develop a framework for the industry.