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Do Now: A new product just hit the market: The MacGuffin! Read the following and decide if you would buy a MacGuffin A new product just hit the market:

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Presentation on theme: "Do Now: A new product just hit the market: The MacGuffin! Read the following and decide if you would buy a MacGuffin A new product just hit the market:"— Presentation transcript:

1 Do Now: A new product just hit the market: The MacGuffin! Read the following and decide if you would buy a MacGuffin A new product just hit the market: The MacGuffin! Read the following and decide if you would buy a MacGuffin The MacGuffin will change your life! It will open doorways to possibilities you had always dreamed about and even ones you never considered. It is lightweight, compact, and more powerful than any other product on the market. The MacGuffin Doctors, Teachers, World Leaders and Celebrities all love The MacGuffin! Even Canadian Teen Sensation Justin Bieber LOVES The MacGuffin -Its amazing!. If youre not excited about The MacGuffin then youre not breathing!The MacGuffin will change your life! It will open doorways to possibilities you had always dreamed about and even ones you never considered. It is lightweight, compact, and more powerful than any other product on the market. The MacGuffin Doctors, Teachers, World Leaders and Celebrities all love The MacGuffin! Even Canadian Teen Sensation Justin Bieber LOVES The MacGuffin -Its amazing!. If youre not excited about The MacGuffin then youre not breathing!

2 T.A.P.E. Measure of Persuasion T opic T opic A udience A udience P oint P oint E vidence E vidence

3 Propaganda Definition: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause Definition: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause All governments use propaganda in one form or another. Some propaganda is largely harmless, however, when it is intentionally dishonest or distorts the truth, it can be used as a means of control.All governments use propaganda in one form or another. Some propaganda is largely harmless, however, when it is intentionally dishonest or distorts the truth, it can be used as a means of control.

4 Propaganda Techniques Name Calling This technique appeals to our negative emotions.. Labels people, groups, things, and ideas bad, without asking you to examine why they are bad. Dont Misbehave How might this poster display the Name Calling technique?

5 Propaganda Techniques Testimonial Testimonial propaganda appeals to our trust in the opinions of others. Testimonial propaganda asks you to "take their word for it." Works best when the testimonial comes from someone we trust or who is "just like us". Each day we live happier! How does this poster display the Testimonial technique?

6 Propaganda Techniques Band Wagon Band Wagon propaganda asks you to go along with the crowd. The propaganda presents an "everyone is doing it" situation that it encourages you to go along with. How does this poster display the Bandwagon technique?

7 Propaganda Techniques Transfer Transfer propaganda attempts to associate the prestige, respect, or authority of something widely accepted with something it wants you to accept. Transfer propaganda attempts to associate the prestige, respect, or authority of something widely accepted with something it wants you to accept. How does this poster display the Transfer technique?

8 Soviet Propaganda Poster Caption: Dear Stalin – Happiness of the People! Lets analyze this poster using T.A.P.E


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