1. Dr Elaine Stewat 15th-16th May 2018
Insight into management 2018: Global Challenge Extracts from Introductory slides on brainstorming, ideas assessment, mission statements,
Dr Elaine Stewat
15th-16th May 2018

2. Phase 1- Refining What is the kernel of your idea?
What are you selling?
What are the key selling points?
Do you believe in it enough to deliver these points with confidence?
Where is the demand?
What are the risks?
What would your elevator pitch be?

3. Brainstorming – Tips 1- brain storm alone (write down your ideas)
2- then get together in your group. One rule- no judgement, no criticism, no commentary. The goal here is to reduce fear
3- get one person to take down all the ideas (at least one from each person)
4- together, you evaluate (here you narrow down the best ideas by discussing their pros and cons (remember to keep in mind the objective!)
5- narrow it down to one problem and one solution

4. Brainstorming – Tips Start by being positive Free flowing
Quantity not quality
No such thing as a bad idea
so think about side the box
your idea may stimulate another one
Don’t criticise or evaluate the suggestions until after the ideas have dried up
6- no such thing as a crap idea (this is how I work with my colleagues- sometimes I get the best ideas not from reading papers but just from talking to someone- I then read the papers to refine)
7- go wild!

5. Brainstorming – Tips Be passionate about your own ideas
but be open to better ones
Explore the ideas
Seek clarification
Ask questions
Think out loud
Enhance and refine
Be wary of group think!
Every group needs a contrarian

6. Assess your own idea
Validity
Scalability
Policy
Impact

7. Mission Statements
A one-sentence statement describing the reason an organization exists used to help guide decisions about priorities, actions, and responsibilities
Guidelines:
Keep it clear, memorable, concise
Aspirational but focused
What, how, who, why?

8. Global Challenge - Phase 3 (20pts)
Marketing and Advertising Strategy
Confirm which media you will use to create your campaign (should have budgeted for this in Phase 2)
Design marketing campaign (‘Campaign Form’)
Impact versus cost
What do you want to communicate?
What are you selling (product, idea, lifestyle)?
Create a product summary
Book marketing slot (phase 5) – think about your stand (auction)

9. Global Challenge - Phase 3 (20pts)
Marketing and Advertising Strategy
Proven marketing formulas
Appeal to your target buyers
Present your product in real-life situations
Make the ad easy to follow
Leave them talking about your product
And yet you have the weird, wonderful and ultimately successful…

10. Global Challenge - Phase 4 (10pts)
Prototype manufacture
Quality
As designed?
Review material costs
In budget?
Submit Budget versus actual form
Deliver marketing campaign

11. Global Challenge - Phases 5 & 6 (30pts)
Prepare for Innovation Fair – set up stand
Selling techniques? Need to attract people to your stand
Media required?
Think about:
The roles you are going to play
Your pitch
How you will respond to questions
Your competitors!
Innovation Fair
Presentation is key – support = votes
Sell, sell, sell

12. Team Development– 4 Stages (Tuckman 1963)

13. Challenge each other
Your success will depend on how well you can work as a team
Your individual goal is therefore to maximise the ‘output’ of the team.
This means you may have to:
Think about your contribution
Think about the contribution of others
Move out of your comfort zone
Encourage others to step up

14. Difficulties in Teamwork
Group Think
Lack of questioning or critical judgment as a result of group pressures
Pressure on doubters to support the majority
Interpret silence as a “yes” vote
Illusion of vulnerability
‘Social Loafing’
People ‘slack off’ as they believe others will do the work
‘Free rider’ or ‘sucker effect’

15. Leadership Leadership isn’t just about being in charge:
Leading by example
Taking responsibility
Owning a problem
Making decisions
Taking action
Getting everyone involved
Showing emotional maturity
Making sure the team is productive/successful

16. Innovation is a Tedious Process

17. Global Challenge My challenge to you: Challenge yourself
Challenge what you do
Challenge each other (positively)
Work as a team