1. What Franchises Need to Know About IP in Cambodia
Mr. Pheng Thea, Abacus IP
Franchise Trade Show
Sofitel Hotel, Phnom Penh
March 25, 2018

2. What is Intellectual Property Anyway?
Patents
Trademarks
Copyright
Industrial Designs
Trade Secrets
Other IP forms
Geographical Indications
Plant Breeder’s Right
… and more

3. Scope of Protection
Trademark: Visible sign for distinguishing goods and services
Patent: New, non-obvious and useful inventions
Copyright: Creative expression (artistic, literary, scientific or musical)
Industrial Design: New, special visual appearance of products
Trade Secret: Confidential information of business value

4. What IP Matters in Franchising?
Patents
Trademarks
Copyright
McDonalds Cambodia Co. Ltd.
Franchise Manual
Menu & Advertisements
Method & Apparatus for Making a Sandwich
Industrial Designs
Trade Secrets
“sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, and manufacturing processes.”

5. Trademarks: an indication of source
McDonald’s Corporation
Oak Brook, Illinois
United States of America
Sokhun Co. Ltd.
Phnom Penh
Cambodia

6. Trademarks: an indication of source
Franchisor
Franchisee
Sokhun Co. Ltd.
Phnom Penh
Cambodia
TM License
(in franchise agreement)
McDonald’s Corporation
Oak Brook, Illinois
United States of America

7. Trademark Searching in Cambodia

8. Trademarks are Territorial
McDonald’s Corporation will own TM valid throughout Cambodia
Franchise Agreement can grant right to use TM throughout Cambodia, or in specific provinces/cities/neighborhoods
Exclusive vs. Non-Exclusive

9. Trademarks & Likelihood of Confusion

10. Franchisees & Infringers
McDonald’s Corporation
Oak Brook, Illinois
United States of America
License
Sue for Infringement
Record Agreement with MOC
Sue for Infringement
Infringer
Franchisee

11. Reviewing a Franchise Agreement
Standard Franchise Agreement Needs to be Localized under Cambodian Law & Practice
Real Estate
Company Due Diligence
Intellectual Property
Confidentiality
Non-Competition
Guarantee Clauses
Advertising
Record Keeping
Tax
& more…

12. For More Information…. Khmer & English Free download @
Printed copies available

13. Thank You! 436 Plov Lum, Chamkar Orvleuk Sangkat Kakab, Khan Posenchey
12406 Phnom Penh
Cambodia
+855 (0)
+855 (0)