1. Retail Analysis
Retail market analysis is a tool for identifying retail market trends within a local community.
Promotional Material for International Council of Shopping Center type events
Strategic Planning

2. Demographics and Psychographics
ESRI Community Analyst

3. Buxton Report

4. Assess the Size and Shape of the Region’s Trade Area
Socio-demographics and purchasing power of the population
5 year sales tax trends (State Department of Revenue)
Reilly’s law
Trade area capture
Trade (sales) potential
Pull factors and trends
List and map of retailers (Nexis Uni)
8. Location Quotients for non- base sector (NAICS 23, 42, 44-45, 51, 52, 53, 56, , 71, 72) 9. Leakage (EMSI Regional Requirements) 10. Traffic counts (Department of Transportation) 11. Commuting patterns (US Census)
Absolute change, Percentage change, and Cross Area Analysis

5. Socio-demographics
Population demographics from EMSI, StateBook, Chmura, U.S. Census Community Facts, Data USA, etc.
Median Household Income
Population
Median Age
Poverty Rate
Median Property Value
$36, 555
34,373
36.5
22.8%
$77,900
Source:

6. Socio-Demographics and Purchasing Power of the Population
Population and trend of growth
Age breakdown of population
Race breakdown of population
Earnings breakdown of population
Educational attainment breakdown of population
Gender breakdown of population
U.S Census Longitudinal Employer-Household Dynamics On the Map

7. Annual Reports (Gross Sales Trends)
Mississippi Department of Revenue Statistics and Reports
Annual Reports (Gross Sales Trends)
Check to see if your state has similar reports

8. LQs for Retail Sector EMSI Industry Table
NAIC
Description
2011 Jobs
2016 Jobs
% Change
2016 LQ 44
Retail Trade
1,647
1,752 6%
1.39

9. The Walmart Effect
Pull Factor Map of Mississippi Counties

10. Leakage Analysis EMSI: Regional Demand for Industry
NAICS
Demand for
Demand met In-region
% Demand met In-region
Demand met by Imports
% Demand met by Imports
Total Demand
445110
Supermarkets and Other Grocery (except Convenience) Stores
$370,836
2.8%
$12,813,289
97.2%
$13,184,125
441110
New Car Dealers
$315,838
2.7%
$11,348,739
97.3%
$11,664,576
446110
Pharmacies and Drug Stores
$88,728
1.4%
$6,138,348
98.6%
$6,227,076
443142
Electronics Stores
$549,598
11.9%
$4,066,754
88.1%
$4,616,352
444110
Home Centers
$1,638,294
41.3%
$2,328,973
58.7%
$3,967,267
447110
Gasoline Stations with Convenience Stores
$2,794,218
76.1%
$876,684
23.9%
$3,670,902
444190
Other Building Material Dealers
$118,059
4.8%
$2,360,474
95.2%
$2,478,533
441310
Automotive Parts and Accessories Stores
$188,375
8.4%
$2,046,696
91.6%
$2,235,071
442110
Furniture Stores
$55,725
2.9%
$1,887,641
97.1%
$1,943,366

11. Trade Area Analysis
To tell how many customers are drawn to a particular community to shop for a certain type of product at any given time.

12. Trade Area Calculations
Potential sales= Local Pop X State per capita sale x Local PCI/State PCI
Pull Factor = (Local Sales/Local Pop)/(State Sales/State Pop)
Trade Area Capture=Actual Sales/(state sales per capita*Local PCI/State PCI
Potential Sales=Local pop* State per capita sales x Local PCI/State PCI

13. Trade Area Calculations for Panola
Sources:
U.S. Bureau of Census, State and County QuickFacts
Panola Population 34,161 PCI $19,525
State population 2,988,726 PCI $21,057
Mississippi State Tax Commission, Annual Report, FY 2016
State retail sales $26,582,733,525
Panola retail sales $306,462,141

15. Potential sales
Potential sales= Local Pop X State per capita sale x Local PCI/State PCI
Panola Population 34,161 PCI $19,525
State population 2,988,726 PCI $21,057
State retail sales $26,582,733,525
Panola retail sales $306,462,141
State per capita sale = $26,582,733,525/ 2,988,726 = $8,894
34,161* $8,894 * $19,525/ $21,057 = $282M

16. PULL FACTOR
To determine the portion of customers a community draws from outside its boundaries. Pull factors should be compared over several time periods to determine trends. While not a general occurrence, the pull factor could be less than one.

17. Reilly’s Law of Retail Gravitation
Defines trade area boundaries between two cities
Shows point of indifference between two cities (point of indifference)

18. Reilly's law of retail gravitation
Population
Drivetime
Distance
Divide
Batesville
7,391
Sardis
1,655
13 min
9 miles
Oxford
23,290
30 min
26 miles

19. Population
Drivetime
Distance
Divide
Batesville
7,391
Sardis
1,655
13 min
9 miles
Oxford
23,290
30 min
26 miles

20. Huff Model
The "Huff" model, which allows for multiple attributes and retail centers

21. List of Retailers Nexus-Uni
Bull Market, Inc. 585 Highway 51 S Batesville Mississippi United States PRIVATE - SUBSIDIARY Grocery stores

22. MDOT Traffic Count Application

23. 66% of Marshall County citizens work outside the county
Commuting Patterns
66% of Marshall County citizens work outside the county
Source: U.S. Census. Residence County to Workplace County Flows

24. 21% of Marshall Co. jobs are performed by workers who live in other counties
Source: U.S. Census. Residence County to Workplace County Flows

25. EMSI’s Commuter Data

26. Professor of Economic Development
and how
Chad R. Miller Ph.D.
Professor of Economic Development
Master of Science in Economic Development Program
College of Business & Economic Development
Tel: