1. YIELD VS. RECRUITMENT WHO WINS IN SPRING?
AFTER ACCEPTANCE LETTERS ARE MAILED, ADMISSIONS OFFICES AROUND THE COUNTRY TRANSITION TO YIELD SEASON. SIMULTANEOUSLY, JUNIORS ARE RAMPING UP THEIR COLLEGE SEARCH. HOW DO WE BEST SERVE OUR ADMITTED STUDENT POPULATION AND FOCUS ON YIELD WHILE STILL PROVIDING EXCEPTIONAL SUPPORT FOR PROSPECTIVE STUDENTS?

2. LET’S INTRODUCE OURSELVES..
ANNIE MILLS
ASSISTANT DIRECTOR
DEPAUL UNIVERSITY
MARIE BURY
ASSISTANT DIRECTOR
CHAPMAN UNIVERSITY
MICHAEL WALDEN
ASSISTANT DEAN
POMONA COLLEGE
ALEX RUIZ
ASSOCIATE DIRECTOR
UC RIVERSIDE

3. TOPICS TO DISCUSS… ENROLLMENT NUMBERS ADMITTED STUDENT EVENTS
SPRING RECRUITMENT
BEST PRACTICES
CHALLENGES WE FACE
TOPICS TO DISCUSS…

4. POMONA COLLEGE FIRST YEAR APPLICANTS TRANSFER APPLICANTS
TOTAL ENROLLMENT: 1,650
10,245
713
412
390 28 16
*TR deadline is June 1 and numbers are estimated

5. POMONA COLLEGE REGIONAL ADMITTED STUDENT EVENTS?
Yes: Seattle, Portland, Chicago, New York, DC - Hosted by alumni
PRACTICES THAT CONTINUE TO EVOLVE?
Admitted student fly-in programs
Admitted students day
Spring travel
outreach
WHAT WORKS WELL FOR SPRING RECRUITMENT?
Relative size of the staff and personalization of outreach
PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT?
Prioritizing spring yield but understand that prospective students are an important part of the spring season
BIGGEST CHALLENGES WITH YIELD?
Competition with other institutions and brand recognition
POMONA COLLEGE

6. DEPAUL UNIVERSITY FIRST YEAR APPLICANTS TRANSFER APPLICANTS
TOTAL ENROLLMENT: 23,000
UNDERGRADUATE ENROLLMENT: 14,800
21,600
15,500
2,540
5,100
2,900
1,250
*TR deadline is June 1 and numbers are estimated

7. DEPAUL UNIVERSITY REGIONAL ADMITTED STUDENT EVENTS?
Yes: various events across the US and multiple hosted in biggest feeder states
PRACTICES THAT CONTINUE TO EVOLVE?
Admitted student meetings
WHAT WORKS WELL FOR SPRING RECRUITMENT?
Personalization: one-on-one meetings off-campus and individualized visits on-campus
PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT?
Split: but come late spring the focus is mainly on admitted student events
BIGGEST CHALLENGES WITH YIELD?
Finding balance with spring travel as a regional representative
DEPAUL UNIVERSITY

8. UNIVERSITY OF CALIFORNIA: RIVERSIDE
FIRST YEAR APPLICANTS
TRANSFER APPLICANTS
UNIVERSITY OF CALIFORNIA: RIVERSIDE
TOTAL ENROLLMENT: 23,000
UNDERGRADUATE ENROLLMENT: 20,000
49,069
25,305
4,605
12,083
8,144
1,725
*TR deadline is June 1 and numbers are estimated

9. UNIVERSITY OF CALIFORNIA: RIVERSIDE
REGIONAL ADMITTED STUDENT EVENTS?
Yes: focused on first-year and transfer in the US and abroad
PRACTICES THAT CONTINUE TO EVOLVE?
Highlander Day: open house for admitted and prospective students
WHAT WORKS WELL FOR SPRING RECRUITMENT?
On-campus open houses and other major events (a strong transfer focus)
PRITORITIZING SPRING YIELD VS. SPRING RECRUITMENT?
Admitted students are the main focus although prospective events are also offered
BIGGEST CHALLENGES WITH YIELD?
Limited time, budgets, adapting to an evolving environment
UNIVERSITY OF CALIFORNIA: RIVERSIDE

10. CHAPMAN UNIVERSITY FIRST YEAR APPLICANTS TRANSFER APPLICANTS
TOTAL ENROLLMENT: 8,500
UNDERGRADUATE ENROLLMENT: 6,410
14,191
7,551
1,650
1,800
853
400
*TR deadline is June 1 and numbers are estimated

11. CHAPMAN UNIVERSITY REGIONAL ADMITTED STUDENT EVENTS?
Yes: offered in a variety of states/regions of the US and abroad
Summer welcome receptions
PRACTICES THAT CONTINUE TO EVOLVE?
Admitted student receptions (including financial aid in key regions), service projects, independent counselor events, Panther for a day programming, overnights
WHAT WORKS WELL FOR SPRING RECRUITMENT?
Connecting students to their admission counselors, connecting students to campus tours and upcoming fall events (visits, interviews, regional events, etc.)
PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT?
Spring yield, but effort is put into separating prospective and admitted students during on-campus visit experiences
BIGGEST CHALLENGES WITH YIELD?
Brand recognition compared to peer institutions and cost associated with brand
CHAPMAN UNIVERSITY

12. KNOW YOUR SCHOOL: ARE THERE CERTAIN TYPES OF EVENTS THAT WILL BEST WORK WITH YOUR MISSION?
ALL HANDS ON DECK VS. SOLO HOST
WHO CAN CONNECT YOU TO THE REGION: ALUMNI, CURRENT STUDENTS, PARENTS OF CURRENT STUDENTS OR ALUMNI
PAIRING SPRING YIELD WITH SPRING RECRUITMENT EVENTS
ON-CAMPUS EVENTS: PERSONALIZATION FOR ADMITTED STUDENTS
BUILDING THE PIPELINE FOR PROSPECTIVE STUDENTS
WHEN DID A STUDENT ENTER THE INQUIRY POOL?
APPLICANTS
MATRICULANTS
TAKEAWAYS…

13. TAKEAWAYS... TIME, RESOURCES AND LEVEL OF ENERGY
ADMISSIONS OFFICERS ARE A CATALYST IN THE ENROLLMENT PROCESS
ARE YOU ON THE SAME PAGE AS OTHER PARTIES ON CAMPUS?
WHAT IS YOUR CAMPUS CULTURE AROUND RECRUITMENT?
TAKEAWAYS...

14. QUESTIONS? ANNIE MILLS ASSISTANT DIRECTOR DEPAUL UNIVERSITY
MARIE BURY
ASSISTANT DIRECTOR
CHAPMAN UNIVERSITY
MICHAEL WALDEN
ASSISTANT DEAN
POMONA COLLEGE
ALEX RUIZ
ASSOCIATE DIRECTOR
UC RIVERSIDE