1. Writing a Business Plan
Objective: Students will understand how various types of businesses operate within a free enterprise system.
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2. What is a Business Plan? All businesses should have a business plan
Combination of all factors that influence your business and how your business will operate
How do you write one?

3. Why do you need a Business Plan?
Focus your strategy, goals, and objectives
Investors will often require a written plan
Identify risks and plan to mitigate them
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4. A Business Plan… Should: Be a roadmap
List the resources needed for a business
Answer Who?, What?, Where?, When?, Why?, and How? questions
Should Not:
Be too vague
Be needlessly long or redundant
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5. Components of the Plan 1 2 3 4 6 5 8 7 Market Analysis
Company description
Business Structure
Product Description
Capital Need
Executive Summary
Marketing and Sales Strategy 1 2 3 4 5 6 7 8
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6. Market Analysis The industry The target market
The competition in the target market
Regulations and other restrictions
Minimum wage
Health insurance
Occupational Safety and Health Administration (OSHA) regulations
Environment Protection Agency standards
Clean Water Act – water quality action plan
Clean Air Act
Business insurance
Workers’ Compensation
Unemployment Insurance 1 2 3 4 5 6 7 8
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7. Company Description Include information about
Type of business (sole proprietorship, partnership, etc.)
What makes your business unique? How your business fills those needs differently than the competition? 1 2 3 4 5 6 7 8
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8. Business Structure Include information about
Ownership structure
Why did you chose this type of business?
Advantages and disadvantages?
Number of employees needed
Justification for number of employees 1 2 3 4 5 6 7 8
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9. Marketing and Sales
See me when you are finished with the other components 1 2 3 4 5 6 7 8
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10. Product Description Detail about your goods or services
Factors of Production
1) Land
2) Labor
3) Entrepreneurship 1 2 3 4 5 6 7 8
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11. Capital Need How much $$$ do you need? How will the $$$ be used?
How will you pay back the $$$? 1 2 3 4 5 6 7 8
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12. Extension Part 1 : Marketing and Sales
Marketing Strategy
Advertising Methods 1 2 3 4 5 6 7 8
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13. Extension Part 2: Executive Summary
Mission statement
Goals and Objectives
Summary of other sections 1 2 3 4 5 6 7 8
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