1. SOCIAL RESPONSIBILITY
MODULE 3
SUMAN MUDUNURI

2. WHAT IS SOCIAL RESPONSIBILITY
Is an ethical framework which suggests an obligation to act for the benefit of society at large. 

3. RISE IN POPULARITY
Percentage of adults using online SNS (Social Networking Sites)
2005 8%
2008 – 2010
40%
2011
65%
2015
67% of Adults
92% of teens
Almost a quarter of those 92% were online constantly because of FOMO (Fear of Missing Out).
According to PEW Research

4. SPEED
An event that never made the news ten years ago can become a full blown crisis in a matter of hours today

6. THE GOOD, THE BAD, THE UGLY
Humans of New York
Change Campaigns
Feeding the Hungry
TOMS – one for one
Protect the Oceans
Emergency Response
Fighting Cyberbullying
Excess of Information
Cyberbullying
Child Predators
Dangerous Challenges
Geotagging
Company Bashing

7. TOP 10 MOST DANGEROUS SOCIAL MEDIA CHALLENGES

8. PRIVACY

9. PRIVACY
Facebook alone has over one billion active monthly users and 13 million of them have never touched their privacy settings, according to research done by Marketo.
Pew Research on sharing/posting by teens 2006 to 2013
Posting Photos
79% to 91%
School Name
49% to 71%
Where they live
71%
Address
29% to 53%
Phone Numbers
2% to 20%
According to the latest Pew Internet research (May 2013) on teen online privacy, teens are sharing more personal information on social media today than they were when the first Pew privacy study was done in Either they do not value privacy or we are failing to educate them, or both.

10. PRIVACY CATEGORIES Public Friends/Followers-only
Locked or Private Accounts
Public: Most or all privacy settings are open to public view and are searchable either on Google (depending on the channel) or on Facebook Graph Search. Facebook pages can now be set to public (update since 2013) as well. This enables people who have had private Facebook pages to open them up to anyone (like Twitter) instead of having to approve every “friend” request.
Friends/Followers-only: On Facebook and many other channels (not Twitter), this means that you have set your private information to be viewed only by those you approve as friends or followers. Twitter does not have an approval feature for followers other than a private account.
Locked or Private Accounts: All privacy settings are shut down, and permission to follow or friend is managed on a case-bycase basis by the user. On Twitter, this means that no one can see your tweets except approved followers, and your tweets cannot be retweeted. However, screenshots are always in the mix

11. PRIVACY – GUARD IT Know your privacy rights.
Create your own private groups and lists.
Turn off geolocation settings on apps
Get rid of followers you don’t really know.
Set your social profiles to non-searchable.
Search yourself.
Use two-factor authentication when available.
CH3 (23-42)
Pg.29-32
1. Know your privacy rights. The group encourages people to
understand the terms of service on the social media channels they
use. Privacy has different meanings on different channels. Some
companies will not let you make private certain pieces of information
(Facebook is one) because they want to retain the right to sell that
information to marketers. Make sure you know what you can and
can’t protect before you set up a profile.
2. Create your own private groups and lists. Many social media
providers give you a way to set up private groups so that your
conversations and sharing cannot be searched or seen by everyone.
3. Turn off geolocation settings on apps. It is especially
important for younger students. Predators and bullies can find
unsupervised young people easily in public places if they are
constantly checking in or using public geo-apps for messaging in
public spaces.4. Get rid of followers you don’t really know. Remember that
high school friend or media person you friended several years ago?
They are still seeing everything you post. Go through and delete old
stale (or dangerous) contacts. Many people mistakenly think that this
is what blocking is. But blocking only eliminates their content from
your feeds. They can still see what you have posted.
5. Set your social profiles to non-searchable. Most sites give
you the option to make your data unavailable to search engines.
Facebook has its own search engine, and they don’t allow others to
scrape their data. It’s all about the money.
6. Search yourself. I recommend that if you have a history of
over sharing on social media, it would be a good idea to “Google
yourself” to see what’s out there. I recommend getting a copy of Do It
Yourself Online Reputation Management by Herbert Tabin and Craig
Agranoff to help mediate the bad stuff you find. Most of us cannot
afford to hire Reputation.com. If you do need professional help, I
would recommend looking at the review sites of online reputation
products. Some of them charge a lot of money for what you can do
yourself.
7. Use two-factor authentication when available. I recommend
using two-factor authentication on Twitter and LinkedIn. Although it
takes a little more time to login by getting a text by phone, it
strengthens your account against hackers.

13. ARE YOU ETHICAL? Entertainment Software Identity Music Movies
Consumer Data Mining
Digital Signature
Relationships
Dangers
h/8-dangers-social-media-were-not-willing- admit

14. SOCIAL NETWORKING SITE ETHICS
TERMS OF SERVICE (TOS)

15. TWITTER DATABASE MANAGER

16. IS THIS LIVING?