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Elements and Principles of Art

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1 Elements and Principles of Art
Fashion Design Magazine Assignment

2 Elements of Design elements of art—the basic ingredients that make up a work of art: line, shape, form, color, value, texture, space Line Color Shape Form Value Texture Space

3 Line line—an element of visual arts; the one-dimensional path of a dot through space used by artists to control the viewer’s eye movement; a thin mark made by a pencil, pen, or brush line quality—the width or appearance of any line, such as thick or thin, smooth or rough, continuous or broken line types— the variety of directions and shapes that a line may have; vertical, horizontal, diagonal, curved, zigzag

4 Line Examples in Fashion Design
Black and White dress, Oscar BW bag, Versace Juicy couture bag Jimmy Choe shoes Juicy Couture bag (zipper line, strap line, plaid lines, thick-thin)

5 Color an element of visual arts; the visible range of reflected light
Also known as hue Analogous color- close on the color wheel (Red and Orange) Monochromatic color- different value range of one color or hue Complementary color- opposite on the color wheel (Red/Green, yellow/purple, blue/orange).

6 Color Examples in Fashion Design
Monochromatic color Monochromatic color! Analogous with complementary color

7 Shape shape—an element of visual arts; a closed space made when a line connects to itself In the two examples to the left, the shape is in the patterns on both the coat and the bag. You can also describe the shape that several lines make when they come together, such as the V-shape in the mans collar. Man on left, shapes on the coat create a pattern as well, Dulce Gabana, designer

8 Form form—an element of visual arts; a three-dimensional object that has height, width, and depth Jimmy Choo -Designer shoe on left is Jimmy Choo -Versaci and another Versaci Versaci

9 Value value—an element of visual arts; the lightness and darkness of a line, shape, or form Left, Miss Sixty Miss Sixty, all 3 designs

10 Texture texture—an element of visual arts; portrays surface quality; how something feels or appears to feel; some drawing techniques to create texture and patterns are: stippling, hatching, cross-hatching, scribbling, broken lines, repeating lines and shapes types include: actual texture—how something actually feels when touched visual texture—how something appears to feel; Also called simulated texture or implied texture

11 Texture Jimmy Choo Juicy Couture Versace

12 Space space—an element of visual arts; the area above, below, around, and within a piece of artwork Negative space Left Bottega Veneta Positive space Bottega Veneta, overlapping space Choo

13 principles of design of visual arts—means of organizing the elements in a work of art; balance, contrast, emphasis/dominance, harmony, movement, pattern, proportion, repetition, rhythm, unity, variety balance contrast emphasis/dominance harmony movement pattern proportion Repetition Rhythm unity variety

14 Emphasis/Dominance Emphasis/Dominance--a principle of design of visual arts; importance given to certain objects or areas in an artwork; color, texture, shape, space, and size can be used to create a focal point or center of interest Focal point is most interesting if it is off center

15 Emphasis/Focal point

16 Contrast contrast—a principle of design of visual arts; a technique in an artwork which shows differences in art elements such as smooth/rough textures, light/dark colors, or thick/thin lines

17 Contrast Texture contrast

18 Movement movement—a principle of design of visual arts; the use of art elements to draw a viewer’s eye through an artwork Oscar de LaRenta John Richmond

19 Balance balance—a principle of design of visual arts; the arrangement of elements that makes individual parts of a composition appear equally important; balance is an arrangement of the elements to create an equal distribution of visual weight throughout the format or composition; if a composition appears top or bottom heavy and/or anchored with weight to one side, it is not visually balanced types of balance: symmetrical (formal balance)—image or form equally weighted on both sides of a center line asymmetrical (informal balance)—unevenly weighted image or form radial balance—image or form radiating from a center point

20 Balance Bottega Veneta Symmetrical balance Chanel

21 Pattern pattern—a principle of design-the repetition of art elements in an organized way; pattern and rhythm are both created through repetition; see rhythm entry for examples of regular, alternating, random and progressive rhythmic patterns. rhythm (visual)—a principle of design of visual art---the use of repeated art elements to create movement in an artwork; examples are random rhythm, regular rhythm, alternating rhythm, flowing progressive alternating rhythm—created by repeating two or more of an element of art, such as red-blue, red-blue, red-blue. angular rhythm—created by repeating two or more lines that have straight angles and edges flowing rhythm— flowing rhythm created by the repetition of wavy lines or curved shapes; flowing rhythm suggests movement or motion progressive rhythm—rhythm created by changing motif shapes or size in steps each time it repeats random rhythm—a type of visual rhythm in which the same elements are repeated with no apparent order, such as stars in the sky regular rhythm—visual rhythm using the same elements repeated again and again in a particular order

22 Pattern Dolce and Gabana Oscar de LaRenta

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