1. Material Girl Takes on Fashion Watch and listen

2. Material Girl Takes on Fashion Watch the video and fill in the blanks.

3. Material Girl Takes on Fashion She is the multi-Grammy Award winning, ever- changing queen of pop, an icon of style, actress, mother and ____________. Now the material girl has ________________ again, this time, as a _______________. M for Madonna, a range of clothing designed by the star goes on sale worldwide this week in stores of the European fashion retailer H&M. In an age where the line between _____________________ is blurred, teaming up with a global brand like H&M _________________________. global brand reinvented herself fashion designer celebrity and business makes commercial sense next

4. Its not about ___________, its about being savvy( ). It's about knowing your market and also knowing that every market has what is called a ________________ It starts, it starts _________, but then you can __________ it, or even better, you can say what have I learned from that? And now I am going to start again. And that's what she's done. She is ____________________________ I've ever ever come across. next Material Girl Takes on Fashion reinvention product life-cycle decliningextend one of the greatest marketers

5. Madonna says it's no secret that she loves ___________________, but will a range of clothes designed by a horse riding 48-year-old mother of three, _____________________ _________________________________? I mean I love her music, but I think the stuff she has designed is really nice as well. That is why I get quick, grab a piece of it. next Material Girl Takes on Fashion the world of fashion inspire the world's trendy young things and fashion conscious

6. I'm gonna see what the pieces are like. I wanna see the ________of them, you know. But I think I will be up to pick up a few bits and pieces. (This time, what you come down here to say?) To get a dress for my fiancée. (So you've seen it already?) Yeah. But in black But these days, as Kurt Cobain has demonstrated, you don't even have to be __________________________. The late Nirvana singer was the highest earning celebrity brand last year. next Material Girl Takes on Fashion quality alive to build a global brand

7. ___________ is a very good marketing ploy, but of course it has rather, well, it has a few ____________here and there. But if you want to ______________, it's a very good marketing ploy because what it does, it means that people are still buying into the ____________________ rather than the _____________. So on that slightly distasteful basis, the queen of pop looks set to reign over the music and fashion worlds for many, many more years to come. Adrian Finighan CNN, London. next Material Girl Takes on Fashion Being dead disadvantages put those aside brand ideal of a name name itself