2 TermsFashion Market – A place where goods are sold to retail store buyers at wholesale prices for re-sale (retail store buyers go to market and purchase the styles we will be wearing in the upcoming months)Market Center – An area of a city devoted to wholesaling of fashion goodsMarket Weeks – Specific weeks during the year when the retail store buyers go to the market centers to view and purchase and the new lines to be sold in their stores.
3 Major Market Weeks Fall 1 February Fall 2 Early April Resort July/AugustHoliday July/AugustSpring SeptemberSummer November/Dec.
4 Major Domestic Fashion Market Centers New York City (most important)Los AngelesMiamiDallas
5 Why New York City? American Fashion Industry is born in NYC Immigrant laborers in early 1900’sOriginally an manufacturing cityCentral location on East coastMajor port cityMajor financial districtHas always been cosmopolitan and fashionableMajor stores had their starts their
6 Why New York City? Fashion publishing center Advertising center Cultural and art centerNation’s fashion capital
7 NYC Fashion Market Center Major market center for fashion in US7th Ave from 27th Street to 42nd Street is called the garment district (divided by category and price)7th Avenue is named “Fashion Avenue.”All major and minor designers and manufacturers have their showrooms in the garment district. (showrooms are offices in the fashion industry)Primary (level) sources are located here as well
10 Offices in the Garment District Empire State Building – Houses most of the showrooms for men’s wear.
11 Los Angeles Market Center Fashion District is an 8 block section of downtown LACalifornia leads the nation in retail apparel salesSouthern CA is the nation’s largest apparel manufacturing areaMore than 4000 manufacturers2nd to NYC
12 Los Angeles Market Center Major market for junior sizes and ContemporaryBUM, Guess, Laundry, Guess, Rampage, surf companies, Richard Tyler, Bisou Bisou, Juicy, XOXO, Ed Hardy, BCBGRevolves around casual sportswearFall market week early April
13 Dallas Market Center Third largest market center Major menswear market centerBudget women’s wearSpecializes in bright, hand crafted specialty items and jewelryServices the Southwestern USMajor NY designers and companies will set up temporary showrooms during market weeks
14 Miami Market Center 4th US fashion market Latino influence Specialty is cruise wear and swim wearBig children’s market