1. By: Nikola Vukosavovic
Varsity #1
By: Nikola Vukosavovic

2. Marketing Goals Business Goals
Increasing popularity exposure and awareness
Becoming most popular bar in state of Maine
Attract big customer base
Provide the best service to customers
Business Goals
First year
Serving more than 800 people per week
Exceed our revenue and make million dollars
Be the largest broadcasting of the widest variety of sporting events
Intermediate to Long-term goals
To earn net profits of 4 million dollars in 5 years
Open up a second, or possibly third bar

4. SWOT Analyses

5. Market Analysis Middle Class, “White Collar” office workers
Late night visitors and weekend partiers
Beer Connoisseur and Gourmand

6. Key Success Feature System Affectivity Financial Support
Creating strong brand identity
Good Advertising campaign

7. Advertising Campaign “Only cool Kids can play with Varisty 1”
Choosing Media Channels
Budget

8. “VARSITY 1”-Sport bar “Only cool ones Make Varsity 1” Happy Hours
Address - Congress St, Portland, ME 04101
Make Varsity 1”
Happy Hours
Monday-Friday
4pm to 7pm
“VARSITY 1”-Sport bar

9. Thank you !