1. Ethos, Pathos, or Logos?

2. Objective: Learn the denotation of Ethos, Pathos, Logos.
Be able to identify them in texts and in visual representations.
Use the three methods in your writing to formulate a sound and effective argument.

3. ETHOS, PATHOS, and LOGOS
Ethos: Is it Ethical? Ethical or Moral argument.
Pathos: An Emotional argument. Does it make you feel a strong emotion?
Logos: A Logical argument. Does it make you use your sense of reason?

4. What’s the point?
Using ethos, pathos, and logos will help you to master the art of persuasion and argument. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

5. Ethos
Ethos: Ethics
To make the audience decide right or wrong about what is being presented to it
Political issues, national beliefs, religious issues, medical issues, etc…

6. Ethos (continued)
The word "ethos" came from the Greek word ethikos meaning moral.
The speaker must establish moral credibility in the minds of the audience at the beginning of his or her delivery.  
In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience).

7. Ethos Example
For example, when a trusted doctor gives you advice, you may not understand all of the medical reasoning behind the advice, but you nonetheless follow the directions because you believe that the doctor knows what s/he is talking about. 

8. Pathos Pathos: Emotion
Pathos is related to the words pathetic, sympathy and empathy.
To make the audience feel something about what is presented
Children, animals, illness, memories, etc…
“Tugs at your heart strings”

9. Pathos
An effective use of pathos will alter the mindsets of the audience through the use of emotional appeal.
Both words and pictures can achieve this appeal. 

10. Pathos Example
Haitian children are collecting water.  Children and adults spend all day digging for water because most of Haiti does not have access to water.

11. Logos
Logos: Logic
To make the audience think about what is presented to it
Statistics, facts, authorities, etc…
Very straightforward, and not “fluff”. It has a very scientific, factual approach.

12. Logos Example
Facts about the effects of smoking.

13. Can advertisements and writing have more than one appeal?
Yes! The more appeals used the more likely people will connect with it.
This makes it an effective/persuasive writing piece.

14. Ethos, Pathos, or Logos?

15. FOR EXAMPLE: Ad Analysis
- Little Baby
Don’t skimp on the important items, we need good tires. Our families depend on it.
Pathos (little babies are cute and we want them to live)

17. Ethos, Pathos, or Logos?

19. Ethos, Pathos, or Logos?

20. Ethos, Pathos, or Logos?

21. Ethos, Pathos, or Logos?

22. Ethos, Pathos, or Logos?

23. Ethos, Pathos, Logos?

24. Design a Ad: For our school
Kilt Shack
Any class
Any sport/club
The newspaper or yearbook
Any event hosted here
This class 

25. HHS Ad Need a slogan that uses one ethos, pathos or logos A picture
More detail if needed
Must have color and be creative!