1. BAI Gender Action Plan
27th April 2018
IFI - Spotlight
Stephanie Comey

2. Agenda BAI Gender Action Plan: Gender Data: Sound & Vision Round 30
Framework
Areas of focus
Gender Data: Sound & Vision Round 30
Gender Equality was never off the BAI and its predecessors’ radar.
Nevertheless, we have also engaged with and listened to the sector’s queries and concerns regarding the poor representation of women in some sectors of the industry and we are working to address these issuesThe BAI has been supporting greater gender equality in the broadcasting and greater audiovisual sector for many years.
Tools used include:
Regulatory mechanisms
Sectoral Learning and Development
Sponsorship funding
Partnerships with other bodies

3. Council of Europe Recommendation on Gender Equality in the Audiovisual Sector
The Committee of Ministers recommends that the governments of member States:
Review legislation, regulation and policies
Collect monitor and publish data
Support research
Encourage the ongoing development of media literacy
Enhance accountability processes

4. BAI Gender Action Plan
Aligned to the Council of Europe Recommendation, the National Strategy for Women and Girls , the Equality Act 2014 (Public Sector Duty)
Aligned to the BAI Statement of Strategy :
Theme:
Promoting Diversity and Plurality
Strategic Objective:
Foster a media landscape that is representative of, and accessible to, the diversity of Irish society
Stated Outcome:
Irish audio-visual media is more diverse in terms of its content and those involved in its production
Key deliverable:
A BAI Gender Action Plan!

5. BAI Gender Action Plan
Four key areas to promote greater gender equality in the audiovisual sector
Data Collection and Publication
Supporting Research
Encouraging the development of gender initiatives internally and with all stakeholders
Enhancing accountability processes including monitoring and reporting

6. 1. Data Collection and Publication: some examples
Sound &Vision:
Applicants for funding now have to outline the gender of the planned Producer, Writer and Director at application stage.
Sound & Vision contractors must now report on the gender of the key creatives roles in order to draw down the final tranche of payment.
Strategic Assessment criteria now includes gender
Commercial Radio Broadcaster Returns requires a gender breakdown of managerial and non-managerial roles within a station, along with salary brackets
Community broadcasters and those interested in a community broadcasting licence must adhere to a 60/40 gender breakdown within their boards.
The BAI recognises that up-to-date and accurate data on the numbers of women involved in the audio-visual industry, the types of roles they occupy and the opportunities for funding they access is scarce and difficult to gather.
To address this issue, the BAI has already undertaken a number of changes to its internal processes and procedures, as they relate to funding opportunities offered by the BAI through its Sound and Vision fund primarily, and also through its regulatory mechanisms. For example,
In addition to the processes above, the BAI is committed to publishing and making available the data it collects on gender equality within the sector. The aim is to provide transparent and accurate data on the number of women involved in the sector, what roles these women have, pay structures within the sector and whether there exists adequate gender balance in decision-making positions in the industry.

7. 2. Supporting Research
Promoting active research on gender equality in the audio-visual sector, particularly relating to equality of access for women to the industry – including leadership roles, representation of women on-screen and on-air, obstacles to participation and general working conditions. Furthermore, the BAI will, where appropriate, regularly publicise the outcomes of such initiatives.  
 The BAI will also organise or participate in debates with a view to improving policy and legislation in this area.
 The BAI will be seeking partnerships with other bodies but will also conduct standalone research as required.

8. 3. Encouraging the development of gender initiatives internally, and with stakeholders
A commitment to continue working on delivering training and development initiatives which enable women to increase their representation in the media
A focus on the creative opportunities from Sound & Vision, in addressing gender balance issues both on- and off-screen. This may include:
The delivery of gender awareness training to various BAI audiences: e.g. staff, Sound & Vision external assessors, Board members. For external stakeholders, seek to promote such training as part of network funding initiatives.
The consideration of a special Sound & Vision round on Women’s Stories. This would call for projects across all genres telling women’s stories.  

9. 4. Enhancing accountability processes
The publication of a BAI Gender Action Plan,
Initiatives such as those outlined above will be promoted, published and evaluated for success.
The BAI will seek partnership opportunities with key players such as other public bodies, other funders, broadcasters and other representative bodies in order to further enhance accountability across the industry.
The BAI will include an assessment of the implementation and effectiveness of its Gender Plan within its Annual Report.

10. BAI Gender Action Plan
Collection of gender data specific to Sound & Vision
Some of the Round 30 results are in!

11. Sound & Vision: Round 30 Gender Data
Total number of applications received: TV producer gender breakdown
Submitted Application: Producer
Gender Indicated
Amount Requested Value
Female (52 applications)
€9,561,856.89
Male (34 applications)
€6,109,341.94
Not Applicable (1 applications)
€30,893.00
Not Stated (0 applications) €0

12. Sound & Vision: Round 30 Gender Data
Total applications successful: TV Producer
Successful Application: Producer
Gender Indicated
Amount Awarded Value:
Female (21 applications)
€3,366,000.00
Male (12 applications)
€2,002,300.00
Not Applicable (0 applications) €0
Not Stated (0 applications)

13. Sound & Vision: Round 30 Gender Data
Total applications submitted: TV Writer
Submitted Application: Writer
Gender Indicated
Amount Requested Value
Female (33 applications)
€7,021,458.50
Male (28 applications)
€5,115,468.47
Not Applicable (22 applications)
€3,044,950.70
Not Stated (4 applications)
€520,214.16

14. Sound & Vision: Round 30 Gender Data
Total Successful Applications: TV Writer
Successful Application: Writer
Gender Indicated
Amount Awarded Value
Female (12 applications)
€2,033,400.00
Male (10 applications)
€2,000,800.00
Not Applicable (10 applications)
€1,080,800.00
Not Stated (1 applications)
€253,300.00

15. Sound & Vision: Round 30 Gender Data
Total number of applications submitted: TV Director
Submitted Application: Director
Gender Indicated
Amount Requested Value
Female (24 applications)
€4,157,256.00
Male (61 applications)
€10,952,734.83
Not Applicable (0 applications) €0
Not Stated (2 applications)
€592,101.00

16. Sound & Vision: Round 30 Gender Data
Total Successful Applications: TV Director
Successful Application: Director
Gender Indicated
Amount Awarded Value
Female (7 applications)
€1,124,100.00
Male (24 applications)
€3,844,200.00
Not Applicable (0 applications) €0
Not Stated (2 applications)
€400,000.00

17. Thank you for your attention!