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1920-1929 The Jazz Age.

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Presentation on theme: "1920-1929 The Jazz Age."— Presentation transcript:

1 The Jazz Age

2 BOOM TIMES

3 Objective Evaluate how the economic boom affected consumers and American businesses. Examine how the assembly line spurred the growth of the automobile industry. Explain how widespread automobile use affected the daily lives of many Americans. Discuss how American industries encouraged changes in consumer practices.

4 Prosperity and productivity
Returning to a period of prosperity Change in workplace according to scientific management Causes of economic boom Tax cuts Available electricity Efficiency of factories

5 The growth of the automobile industry
Henry Ford helped to lower cost of cars Creates the Model T car Develops assembly line = decrease in price, $850 to $290 Example of vertical integration Stressed the importance of American values

6 MODEL T car

7 Changes in Work Increased rates of employee turnover
Little chance for advancement Increased number of upper-level positions Workers earn $5/day, 8 hour workday New products leads to unemployment

8 Land of automobiles: Pros & Cons
More roads were built More contact for leisure activities Many participate in new craze, auto-touring Change among culture as noted by Robert and Helen Lynd

9 Creating Consumers Alfred P. Sloan starts GM, expensive cars and the installment plan New models = planned obsolescence Advertising becomes “big business” in 1920s Plays on women psychologically Beginning of chain-style stores

10 Review How did the economic boom affect consumers and American businesses? How did the assembly line spur the growth of the automobile industry? How did widespread automobile use affect the daily lives of many Americans? How did American industries encourage change in consumer practices?

11 Life in the Twenties

12 Objective Analyze the impact prohibition had on crime.
Describe the characteristics of the new youth culture. Explain how celebrities and new forms of popular entertainment helped create a mass culture. Examine what some events revealed about American society.

13 Prohibition Measures were created to enforce 18th Amendment
Volstead Act Minnetrista: Oakwood House Gang wars and Al Capone attempt to regulate sale of alcohol 21st Amendment - repeal

14 Youth Culture A new freedom, more occupations Creating a “new woman”
Flappers emphasize independence College life increases Dance marathons, beauty contests, flagpole sitting

15 Entertainment Radios allow for advertising, jokes, music, church services First station in Philadelphia 1920 KDKA Millions purchased

16 Entertainment Silent movies (1927) Charlie Chaplin
Warner Brothers release first full-length “talkie” Introduction of sound led to musicals and newsreels

17 Entertainment Sports a form of mass entertainment
Baseball remains most popular sport Babe Ruth “Sultan of Swat” Ty Cobb Lou Gehrig

18 Entertainment Books and magazines The Reader’s Digest
Less time to read

19 Celebrities Jim Thorpe runs in the Olympic decathlon and pentathlon
Charles Lindbergh and the Spirit of St. Louis Spurs infatuation with contests and adventure Amelia Earhart is the first woman to fly across the Atlantic Ocean

20 Religion in the 1920s Revivalism feared that moral standards were declining Fundamentalism = words in Bible literally true The Scopes Trial attempts to teach Darwinism Found guilty, fined $100

21 A Creative Era

22 Objective Explain how jazz and blues became popular nationwide.
Analyze how artists of the Harlem Renaissance used their work to express pride in their cultural heritage.

23 Bell Ringer Do the arts have an influence on society? Why or why not?

24 Music Jazz originates from the South, New Orleans
Known for improvisation Often connected to alcohol, intimate dancing, et. Al. Louis Armstrong, Duke Ellington Blues grew out of slave music

25 Harlem Renaissance Flourishing artistic development, expressing pride
Began in 1920s Develops an increasing role in society Langston Hughes furthers cause of equal rights

26 The Lost Generation Writers reflect death and destruction of WWI – Lost Generation Ernest Hemmingway, F. Scott Fitzgerald (The Great Gatsby) Pursuit of money and social status

27 Visual Arts Diego Rivera focuses on industrial development in America
New York City experiences boom in skyscrapers

28 20th Century Video – 1920s Which event during the 1920s do you believe has the longest lasting impact on the United States in the years to come? Explain your point of view in 2-3 paragraphs.

29 Assignment Complete the Guided Reading 10-2 and 10-5.

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