1. … with the CTAMP
John H. P Hudson - Mortgage Financial Services - -

2. Disclosure
This presentation contains rumors, gossip, opinions, as well as some factual information and may be too intense for some viewers. I am not responsible for direct, indirect, incidental or consequential heart attacks, ulcers or other medical conditions resulting from this presentation. Opinions expressed herein are solely mine or my wife’s, but not necessarily those of my employers (past or present), my friends or my sports buddies. All rights to this presentation are reserved (just like all of the good parking spaces at the mall). No animals were harmed in the creation of this presentation. This presentation is subject to change without notice. Void where prohibited.
John H. P Hudson - Mortgage Financial Services - -

3. But first…industry updates!
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4. Net Production Income
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5. Qrty Pre-Tax Profits
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6. IMB Production Revenue & Expenses
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7. IMB Fully Loaded Production Expenses ($ per loan)
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8. Purchase Up, Refi’s At A Floor
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9. Refi’s have leveled out
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10. MBA Forecast Summary
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11. Reg Relief
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12. Big changes!
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13. Mulvaney At The Helm Name Change – BCFP Enforcement Orders – On Hold
PHH RESPA Case – Dropped
Advisory Boards – Fired
LO Comp – Open to discussion
TRID – actually giving guidance
RFI’s – Intent to give guidance
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14. Senate 2155 Is Law
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15. So…what is the future?
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16. Is the “Rocket” Replacing LO’s?
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17. “Am I going to be replaced?”
No!
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18. Rocket Mortgage Data 2017 – Quicken originated $96B
Less than 8% were fully on the rocket
But…they got the borrower first!
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19. Customer Experience Consumers are shopping differently
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20. What Do They Want?
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21. This is what happens often!
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22. But…that won’t last forever!
Heavy investments in tech
Artificial Intelligence
GSE’s
BlockChain
Valuations
E-closings
Lead Generation
CRM
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23. John H. P Hudson - Mortgage Financial Services - jhudson@mfsus
John H. P Hudson - Mortgage Financial Services - -

24. Cybersecurity
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25. Why do we need tech??? $9k to make one loan
Simple – its costs $9,000 to originate one loan
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26. What is A.I.?
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27. GSE’s & Tech
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28. Blockchain
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29. John H. P Hudson - Mortgage Financial Services - jhudson@mfsus
John H. P Hudson - Mortgage Financial Services - -

30. Valuations
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31. E-closings
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32. Lead Generation
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33. CRM
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34. Cybersecurity
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35. Some Final Notes
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36. Notes from Mastermind 2 themes Technology usage Margin compression
LO comp
Technology usage
“refi guys are lowering rates…we have to lower cost”
Go digital – relearn to sell – old dogs can learn new tricks
“Ops people push back bc tech can devalue their job”
“if a borrower/realtor have to call you for status, you failed them”
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37. General Thoughts Focus on improving the borrower experience…upfront
If you can’t engage the borrower, you’ve lost the loan
If you aren’t digital, you will be in a world of hurt
LO’s are hired to be rainmakers, not processors
Future profitability will depend on driving down resource waste and enabling efficiency
Top borrower complaint – resending data
If you don’t give the consumer what they want, they will go somewhere else
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38. Thoughts cont’d Today’s 20 year olds were born with a mobile phone
93% of texts read in 3 minutes
Realtors spend most of their time on mobile
90% of American’s use phone for FinServ
5B/7B people have a mobile phone
Est 3.5%B have a toothbrush
Ave Retail Lo – less than 3 units/mo
Ave Consumer Direct Lo – 10 units/mo
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39. Final Thoughts Define the problem Develop a strategy
Fail fast, learn fast…repeat
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40. John H. P Hudson - Mortgage Financial Services - jhudson@mfsus
John H. P Hudson - Mortgage Financial Services - -

41. Mortgage Action Alliance
If you are a member, THANK YOU!!! For your continued support
If not, sign up today
It’s FREE!!!
Despite the regulation, we always survive and will always be needed…
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42. We Are Professionals! We Do Adapt! We Will Succeed!
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43. How to find me! John H. P. Hudson, CRMS, Vice President
Mortgage Financial Services
mobile
Linkedin:
FB:
NMLS#
Data for this presentation collected from the Mortgage Bankers Association, Lenders Compliance Group, Federal Reserve Board, US Census Bureau and more
John H. P Hudson - Mortgage Financial Services - -