1. Stereotypes in society Tolerance in the Multicultural Life of 21st Century Europe Sibiu, ROMANIA

2. The concept of stereotype Stereotype – simplified picture of a social group and its members. Stereotypes are based on: External conditions Information Human activities and behaviour 2

3. Stereotypes are used To understand completely the world around them (occupational stereotypes) To handle adequately a variety of situations (behaviour, dress style, etc.) 3

4. Social stereotypes The term "stereotype" in social psychology - in general terms, a simplistic idea of people based on their membership to a particular social group (gender, ethnicity, age, profession, etc.) 4

5. Social stereotypes Perceptions scheme learnt from parents and community Simplistic notions of social facilities. Accumulation of life experience Reflection of individual's perception of the world 5

6. Kinds of stereotypes Main stereotypes: Gender stereotypes Ethnic stereotypes Age stereotypes Profession stereotypes 6

7. Gender stereotypes 7

8. Ethnic stereotypes 8

9. Age stereotypes 9

10. Profession stereotypes 10 Artist Deputy Computer specialist Labourer

11. We learn from advertising: All women have headache every day. Each girl in bright fashion clothes has in her purse a 2l bottle of cloth softener. 11

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13. Each housewife has a dirty stove, bathroom and tiles. If children have their clothes dirty they wont be punished by angry parents but a nice women will come with washing powder. Most of people have weak and dry hair by nature that will fall out in few days if we wont use special shampoo. 13

14. All dentists recommend toothpaste that can make them unemployed. A lot of people have swollen bellies every day. Without nappies babies cant walk or grow up at all. 14

15. Did you call for fast credit? Did you take fast credit? Give them back now with interest! 15

16. Magazine «Kas jauns» 12.2012.Nr.86 16

17. Magazine «Kas jauns» 01.2013.Nr.2 17

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19. Tolerance in the Multicultural Life of 21st Century Europe Sibiu, ROMANIA