1. CONCEPT SELECTION chapter SIX
DR. ROSMAINI TASMIN
apr. 2015

2. Novo nordisk LARGE MEDICAL SUPPLY COMPANY, ESP. IN EUROPE
ARTIFICIAL INSULIN PRODUCER FOR DIEBETIC PATIENTS
TWO EXISTING MAJOR PROBLEMS
COST (ESITING SYRINGE MADE-OF SUS)
ACCURACY OF DOSE METERING
MARKET FOR SENIOR CITIZENS
7 CRITERIAS FOR CONCEPT SELECTION:
EASE OF HANDLING
EASE OF USE
READIBILITY OF DOSE SETTING
DOSE METERING ACCURACY
DURABILITY
EASE OF MANUFACTURING
PORTABILITY

3. CONCEPT SELECTION, INTEGRAL PART OF PRODUCT DEVELOPMENT PROCESS
CONCEPT SELECTION IS THE PROCESSOF EVALUATING CONCEPTS WITH RESPECT TO CUSTOMER NEEDS 7 OTHER CRITERIA
COMPARING THE CONCEPTS’ STRENGTH AND WEAKNESS
SELECTING ONE OR MORE CONCEPTS FOR STUDY, TESTING AND DEVELOPMENT
NARROWING THE SET OF CONCEPT ALTERNATIVES UNDER CONSIDERATION

4. METHODS FOR CHOOSING A PRODUCT CONCEPT
EXTERNAL DECISION
PRODUCT CHAMPION
INTUITION
MULTIVOTING
WEB-BASED SURVEY
PROS AND CONS
PROTOTYPE AND TEST
DECISION METRICES

5. FEW CONCEPTS OF SYRINGE DESIGNS

6. CONCEPT SELECTION PROCESSES

7. STRUCTURED METHOD OF CONCEPT SELECTION
CUSTOMER-FOCUSED PRODUCT
COMPETITIVE DESIGN
BETTER PRODUCT-PROCESS COORDINATION
REDUCED TIME TO MARKET
EFFECTIVE GROUP DECISION MAKING
DOCUMENTATION OF DECISION PROCESS

8. TWO-STAGE CONCEPT SELECTION METHODOLOGY
CONCEPT SCREENING
SCREENING MATRIX
CONCEPT SCORING
SCORING MATRIX

9. CONCEPT SCREENING DEVELOPED BY STUART PUGH IN 1980s
KNOWN AS PUGH CONCEPT SELECTION (PUGH, 1990)
NARROW THE NUMBER OF CONCEPTS QUICKLY TO IMPROVE THE CONCEPT
Step 1: Prepare the Selection Matrix
Step 2: Rate the Concepts
Step 3: Rank the Concepts
Step 4: Combine and Improve the Concepts
Step 5: Select One or More Concepts
Step 6: Reflect on the Outcome

10. Step 1: prepare the selection matrix

11. STEP 4: COMBINE AND IMPROVE THE CONCEPTS

12. CONCEPT SCORING Stuart Pugh Method, 1990
APPLIED WHEN COMPETING RESOLUTIONS WILL PRODUCE BEST CONCEPT.
Step 1: Prepare the Selection Matrix
Step 2: Rate the Concepts
Step 3: Rank the Concepts
Step 4 Combine and Improve the Concepts
Step 5: Select One or More Concepts
Step 6: Reflect on the Outcome
Stuart Pugh Method, 1990

13. THE CONCEPT-SCORING MATRIX

14. Class assignment
You decide to buy a smart phone (with the help of your parent) for your daily needs, studying at UTHM. Execute the Selection Matrix.
Selection Criteria
Phone A
(model)
Phone B
Phone C
Phone D
Phone E -
Sum +’s
Sum 0’s
Sum –’s
Net Score
Rank
Continue

15. Thank you class…!